Marketing Manager

Position Overview

The FMI - The Food Industry Association is seeking a skilled Marketing Manager to lead marketing and sales initiatives. This hybrid role will blend creativity with analytics to craft multi‐channel campaigns, generate quality leads, and fuel FMI's mission to advance the food industry.

Key Responsibilities

• Create & Execute Campaigns: Develop data‐driven marketing strategies to grow FMI membership and SQF certifications.
• Lead Generation: Manage marketing funnels, ensuring steady, qualified leads for sales teams.
• Data Analysis & Insights: Use HubSpot and other tools to track performance, refine messaging, and support sales goals.
• Collaboration: Partner with business development teams to create sales materials and drive revenue targets.

Required Qualifications

• Bachelor's degree in marketing or related field.
• Three to five years of experience working in marketing, communications, or sales.
• Strong skills in Excel, HubSpot, HTML, Adobe, Photoshop, Canva, and digital marketing.
• Experience with marketing automation and databases.
• Excellent oral and written communication skills.