Marketing Manager

About the Role

The Marketing Manager plays a critical role in driving growth across a diverse brand portfolio by developing and executing innovative brand and trade marketing programs that increase awareness, trial, and sales velocity across all channels.

This role is responsible for creating scalable, insight-driven marketing initiatives that connect long-term brand strategy with strong in-market execution. Working cross-functionally with Sales, National Accounts, and external partners, the Marketing Manager brings bold, retail-ready ideas to life across on-premise, off-premise, and emerging channels.

Success in this role is measured by the ability to develop impactful programs, elevate brand presence, and deliver measurable growth in distribution and sales performance.

Key Responsibilities

• Develop and execute integrated brand and trade marketing programs across a multi-brand portfolio
• Translate brand positioning into disruptive, channel-ready marketing initiatives
• Support annual and seasonal marketing planning tied to key consumption occasions (e.g., Summer, Holiday, Halloween)
• Ensure consistency of brand voice, visual identity, and messaging across all consumer and trade touchpoints
• Identify new in-market positioning opportunities to drive relevance, differentiation, and growth
• Build scalable marketing programs deployable across multiple channels, including in-store merchandising and point-of-sale materials, digital and shopper marketing initiatives, experiential activations and events
• Develop core marketing assets, including brand toolkits, campaign guidelines, sell-in and sales support materials
• Generate innovative ideas that drive incremental distribution, visibility, and consumer engagement
• Partner with agencies, vendors, and external partners to ensure timely and effective program execution
• Collaborate with Sales and distributor teams to adapt marketing programs across on-premise accounts, independent retail, regional and national accounts
• Provide tools and resources that support distribution growth and best-in-class in-market execution
• Support go-to-market strategies for new product launches, limited-time offerings, and innovation initiatives
• Leverage syndicated data (e.g., Nielsen, IRI) and internal reporting to identify growth opportunities and inform strategy
• Track and report on program effectiveness, including sales impact, brand visibility, execution quality
• Translate insights into actionable recommendations to optimize future programs and investments
• Manage timelines, budgets, and deliverables across multiple concurrent initiatives
• Partner with creative, operations, and supply chain teams to ensure alignment and feasibility
• Support innovation and new product development through marketing strategy and launch planning

Qualifications

• Bachelor’s degree required
• 4+ years of experience in brand, trade, or shopper marketing within beverage alcohol or consumer packaged goods
• Strong understanding of multi-channel marketing, including on-premise and off-premise environments
• Proven experience developing integrated marketing programs from concept through execution
• Experience leveraging syndicated data (Nielsen, IRI) and translating insights into action preferred
• Proficiency with Microsoft 365
• Strong organizational and project management skills
• Ability to manage multiple priorities in a fast-paced, entrepreneurial environment

Key External Relationships

• Distributor sales and marketing teams
• Agency and creative partners
• POS and merchandising vendors
• Event and experiential partners

Why Join This Opportunity

This organization values its people as a key driver of success and offers a competitive compensation package along with comprehensive benefits. Employees have access to medical, dental, and vision insurance; a 401(k) retirement plan with company match; paid time off and holidays; disability and life insurance; flexible spending accounts; and additional benefits designed to support long-term career growth. The role also provides meaningful opportunities for professional development and continued learning within the wine and spirits industry.

Job Type & Location

This is a Permanent position based out of New Rochelle, NY.

Pay and Benefits

• The pay range for this position is $110000.00 - $150000.00/yr.
• Comprehensive Insurance: Medical, dental, and vision insurance plans.
• Retirement & Financials: A 401(k) plan with company matching, along with disability and life insurance.
• Perks & Lifestyle: Perks often include free wine samples, occasional free lunches/snacks (e.g., Bagel Mondays), and a family-oriented work atmosphere.
• Compensation Structure: Competitive base salaries for specialized roles (e.g., Sales Representatives) and performance-based bonuses.
• Job Support: Reimbursements for business expenses, including cell phone expenses and auto allowances.
• Leave: Paid Time Off (PTO) and paid holidays.

Workplace Type

This is a fully onsite position in New Rochelle,NY.

Application Deadline

This position is anticipated to close on Apr 29, 2026.

About Aston Carter

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.