Marketing Manager

Personal Characteristics

• Servant Leader
• Active Listener
• Kind
• Patient
• Encouraging
• Dependable
• Responsible
• Resourceful
• Advocate

Schedule

• Full-Time
• Monday-Friday (8AM - 4PM)
• Must be willing to work some nights & weekends for special events!

General Duties

• Provide leadership and collaborate regularly with staff in a cooperative manner in regard to field of expertise
• Engage and support a positive team culture, be an agent of change and advocate for those Avenues serves
• Ensure exceptional quality of marketing operations, social media management, and advertisements
• Understand, support, and comply with all Avenues policies and procedures
• Represent Avenues in a professional, ethical, and positive manner and maintain confidentiality at all times
• Report any unsafe condition, accident, illness or suspected neglect/abuse immediately
• Operate in a financially responsible manner and have a full understanding of fundraising and budgets
• Assist Fiscal Department with budgeting process in relation to marketing and special events
• Update job knowledge by independently participating in professional development opportunities, read trade publications to keep up-to-date with industry trends and complete all required staff training hours
• Establish and maintain relationships with vendors and venues
• Responsible for monthly board report to senior leadership
• Perform other duties as assigned

Specific Duties

• Develop, maintain and execute a marketing campaign with clear objectives and goals, focusing on: community awareness about Avenues services to increase program participants and community financial support; community education and awareness of people with disabilities; increasing donors/donations; and increasing retail sales
• Collaborate frequently with managers and supervisors to establish and execute a marketing plan for their specific program, ensuring the integration of each program plan into the overall marketing strategy
• Represent Avenues publically during community events, social and business gatherings, networking opportunities, speaking engagements, and be a liaison between the media and Avenues
• Develop and build positive relationships with businesses and individuals and keep them apprised of agency needs
• Collaborate with other organizations within the community to build partnerships
• Create and maintain a planned-giving campaign with clear goals and objectives
• Research potential donors to gain insight into needs, beliefs and donation habits to understand how to position Avenues to them, form new donor relationships on a regular basis, and build upon existing donor relationships
• Create and maintain promotional materials, focusing on branding; plan presentations and speaking engagements
• Regularly meet or surpass fundraising targets and create new methods to raise funds for Avenues
• Plan, coordinate, and execute special events by identifying expectations, creating and remaining under a budget, liaising with stakeholders, planning for potential problems, analyzing fundraising performance for effectiveness, and coordinating volunteer activities to ensure venues and vendors are booked, event set-up, tear-down, and follow-up processes are followed, and guests, payments, dining, schedules, seating, etc. are managed
• Develop, recruit for and engage a volunteer base and manage a special events committee to assist in planning
• Maintain complete and orderly records of donors and manage regular donor communications
• Maintain website and oversee creation/updates needed to stay an effective website, based on industry trends
• Oversee all social media associated with Avenues and research target market preferences to discover current trends
• Create engaging social media text, image and video content; design posts to sustain curiosity and create buzz
• Train designated staff to use social media in a cohesive and beneficial way, while still overseeing the accounts
• Facilitate online conversations, respond to queries, and train designated staff to do the same
• Develop an optimal social media posting schedule, considering web traffic and engagement metrics

Requirements

• Bachelor’s or master’s degree in marketing or a relevant field and two years of experience in a relevant field.
• Demonstrable experience in marketing strategies and branding management.
• Proven ability to form positive business relationships and perform cold calls.
• Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns across channels that engage, educate and motivate.
• Familiarity with online content marketing, social media development strategies, website analytics tools, promotional creation software, and electronic marketing automation software.
• Up-to-date with the latest trends and best practices in online marketing.
• A sense of aesthetics and a love for great copy and witty communication.
• Excellent leadership and collaboration abilities.
• Professional level verbal and written communication skills.
• Strong time management and organizational abilities.
• Above average computer skills.
• In-depth understanding of entire MS Office suite.
• Exceptional analytical, problem-solving and decision-making skills.
• Valid PA Driver’s License.
• Acceptable MVR.
• Access to reliable/useable transportation.
• Acceptable results on all pre-employment testing, background checks, and renewal testing.
• Comply with all physical demands of the job (with or without reasonable accommodation).
• Lift and carry up to 50 pounds, and sit and/or stand for extended periods of time.
• Ability to work flexible hours as required, including some evenings.
• Must be self-motivated and able to work with little supervision.

Benefits

• Sign on bonus
• Referral bonus program
• No cost health insurance/benefits (Start first day of employment)
• Paid major holidays
• Paid training
• Generous PTO Program
• EAP (Employee Assistance Program)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Avenues is an equal opportunity employer.

Applications can also be directly emailed to Avenues HR Manager - bhorn@sam-inc.org

Please visit our website: www.avenuesofpa.org