Marketing Manager

Responsibilities

Essential Functions and Primary Duties

• Build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
• Support annual planning and budgeting; prioritize initiatives with local and industry leadership.
• Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards.
• Plan and manage seminars, conferences/tradeshows, sponsorships, and CBIZ-hosted events end-to-end (logistics, vendors, run-of-show).
• Coordinate pre/post-event outreach and follow-up
• Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.
• Partner across services, regions, and industries to align priorities and share best practices.
• Serve as liaison between office/industry teams and the broader marketing organization.
• Build strong relationships with internal leaders and external partners; gather feedback to improve programs.
• Provide direction to junior team members and cross-functional contributors; foster a collaborative, results-driven culture.

Preferred Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with a preference for B2B and professional services experience.
• Proficient in applicable technology
• Demonstrated ability to communicate effectively, both verbally and in writing, with all levels of the organization and external stakeholders
• Ability to travel as required by the business

Qualifications

Minimum Qualifications

• High School Diploma (or GED)
• Must have and preserve required licenses
• Proficient use of applicable technology
• Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally
• Ability to travel as required by business