Marketing Manager

Salary: $72,000 - $88,550 / Year

About Everstand

At Everstand, our singular purpose is to enrich communities, one family at a time. Our unwavering commitment to fostering hope, healing, and empowerment is reflected in every facet of our work. We stand as a beacon for youth and families, equipping them with vital tools that build resiliency for lifes greatest challenges. Our holistic range of services include residential treatment foster care, mental and behavioral health programs, education, trauma recovery, and case management.

Position Summary

As a key member ofEverstand'sAdvancementTeamthe Marketing Manager leads the creation, execution, and optimization of strategic marketing initiatives. This role oversees multi-channeldigital marketing, engagementand fundraisingcampaignsutilizingEverstandswebsite,social mediaaccounts,and e-mail marketingto enhance brand visibility and engagement. Additionally, the Marketing Manageris responsible forcurating creative assets such as video, graphics, and written content to align with organizational goalsaround storytelling and impact reporting.

This position plays a pivotal role in driving communityand agencyengagement throughdigital platformsand collaboratingwith local organizationsand community partners. It requires a results-oriented professional with strong interpersonal skills, a flair for creativity, and a demonstrated ability to manage multiple priorities. The Marketing Manager will also support event marketing, internal communications, and brand development to ensure consistent and impactful messaging across all touchpoints.

Essential Functions • Model and actin accordance withEverstandscore valuesofsafety, empathy, relationships, and impact. • Honor differences, acknowledgeuniqueness,and amplify all voices. Participate intrainingand group experiences that explorebelongingnesstopics. Model the use of inclusive language. • Demonstrate and practiceEverstandsconsciousleadership mindset.

Essential Functions Content Creation (40%) • Develop multimedia content (videos, graphics, blog posts) toshowcaseEverstandspurpose and impact. • Write and publish case studies and testimonials highlightingEverstandssuccess stories. • With the support of an external graphic designer,we overseethe creation ofbranded templates for presentations, proposals, and reports. • With the support of an external graphic designer, oversee the creation ofevent promotional materials, such as flyersandinvitations. • Create visually engaging infographics to communicate data and insights. • Maintain and grow a library of reusable creative assets, including photos, videos, and graphics. • Regularly update and maintainEverstandswebsite with fresh content and updates.

Essential Functions Digital Engagement (20%) • Manage andmaintainsocial media platforms (Facebook, Instagram, LinkedIn) with engaging and strategic content. • Create andmaintainthe editorial calendar for social media and digital marketing efforts. • Overseelogisticsfor event marketing aspects, including photography and video coverage. • Develop and execute paid social media campaigns to promote events and initiatives. • Monitor and respond to social media comments and direct messages to foster community engagement. • Research and implement new social media trends to enhance digital presence.

Essential Functions Communications (20%) • Develop and implement strategies to amplifyEverstandsthought leadership, including publishing articles andsupportingspeaking engagements. • Create a brand story playbook to ensure consistent messaging across stakeholders. • Assistin preparing presentation materials forleadership,speakingengagementsand external events.

Essential Functions Branding +Promotions(20%) • ManageEverstandsonline storefront for promotional items, print collateral, and stationery. • Execute internal branding projects (e.g., lobbies, conference rooms, waiting rooms). • Obtain quotes and bids for printing and promotional needs to support branding efforts.

Non-Essential Functions • Supporta wide variety ofevents,includingstaff appreciation, client-facing events,signature events,and other fundraisers. • Support theSenior Director ofAdvancementontheimplementation of team initiativesand KPIsas they support the organizations long-term strategy. • Participate inthe annualbudget development process for theAdvancementteam. • Participate,as requested,on accreditation efforts as well as other internal workgroups. • Assistin orienting new employees toEverstandas needed.

Core Competencies

Who are you?Youreour residentEverstandhype-person, of course!Youreacreative, results-driven marketing professional and collaborative project manager with provenexpertisein crafting compelling narratives that elevate brand visibility and inspire action. You thrive in dynamic environments, seamlessly balancing multiple priorities while fostering relationships withallstakeholders. You are deeply committed to revolutionizing child welfare outcomes, championing education, mental health, and residential services for youth and families. • Exceptional ability to cultivate professional, collaborative, and communicative relationships acrossEverstandteams to uphold a productive and inclusive work environment aligned withEverstandscore values of safety, empathy, relationships, and impact. • Demonstrated success in designing and executing strategic marketing campaigns, with a strong understanding of multi-channel digital engagement and content development. • Expertisein digital marketing tools, including website management, social media platforms, e-mail marketing, and analytics, to enhance brand recognition and audience engagement. • Proficient in creating impactful storytelling assets such as videos, graphics, and written content,showcasingorganizationalachievements,and fostering community connection.

Required Education and Experience • BachelorsDegreeor equivalent. • 3+years ofrelevantnon-profit marketingexperience. • Atleast one year of website management experience, WordPress strongly preferred. • Atleast one year ofCRM experience,Raisers Edge NXTstrongly preferred. • Computer literacy including Microsoft OfficeSuite,Asana,andMicrosoft Teams. • Supervisory Responsibilities • No direct reports. • Training, supervision, and management of volunteersis needed, on occasion.

Position Type/Hours

This is a full-time positionbased on our Baltimore Campus. Days and hours of work are Monday through Friday, 9:00 a.m. to 5:00 p.m. This position is eligible toparticipateinEverstandsflex schedule policy,withonce-weekly telecommuting privileges,and is considered non-essential for any weather or other office closing events.Due to the nature ofAdvancementwork, this position may sometimes require work outside normal business hours.Travel isrequiredona weekly basis.A company vehicle will be provided as needed.

Work Environment

This joboperatesin a professional office environment. This role routinely uses standard office equipment such as computers, phones, scanners, photocopiers, filing cabinets,and fax machines.

Other Duties

Please notethatthis job description is not designed to cover orcontaina comprehensive listing of activities, duties,or responsibilities that arerequired ofthe employee for this job. Duties, responsibilities,and activities may change at any time with or withoutadvancenotice.