Marketing Manager

Job Summary

We are seeking a dynamic and innovative Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this role, you will develop and execute comprehensive marketing strategies that enhance our online presence, increase customer engagement, and boost sales. Your expertise in digital marketing, content creation, and data analytics will be essential to optimize campaigns and deliver measurable results. Join us to shape the future of our brand through creative thinking, strategic planning, and performance-driven marketing efforts.

Duties

• Develop and implement integrated marketing plans that align with company goals, focusing on digital channels such as SEO, social media, email marketing, and paid advertising.
• Manage and optimize SEO strategies using tools like Google Analytics, SEM (Search Engine Marketing), Google AdWords, and keyword research to improve organic search rankings.
• Oversee content creation for websites, blogs, social media platforms, and email campaigns to ensure consistent messaging and brand voice.
• Utilize marketing automation platforms to streamline campaigns, nurture leads, and enhance customer engagement through personalized messaging.
• Coordinate social media marketing efforts across platforms such as Facebook Advertising, Instagram, LinkedIn, and Twitter to increase followers and engagement rates.
• Analyze campaign performance using analytics tools like Google Analytics and Adobe Creative Suite to identify opportunities for conversion optimization and performance improvements.
• Collaborate with graphic designers to produce compelling visual content using Adobe Photoshop, Adobe Creative Suite, HTML, CSS, JavaScript, and graphic design principles.
• Manage e-commerce marketing strategies to drive online sales through targeted SEM campaigns and performance marketing tactics.
• Conduct market research to identify trends, competitive insights, and keyword opportunities that support B2B (business-to-business) marketing initiatives.
• Monitor industry best practices in digital marketing to continuously refine strategies for maximum ROI.

Qualifications

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM (Google AdWords), Google Analytics, Google Ads, Facebook Advertising, and marketing automation platforms.
• Proficiency in content management systems such as WordPress and familiarity with HTML, CSS, JavaScript for website updates and customization.
• Skilled in content creation including copywriting for websites, blogs, email campaigns, and social media posts.
• Strong graphic design skills with experience using Adobe Photoshop and Adobe Creative Suite for visual content development.
• Knowledge of analytics tools to measure campaign effectiveness and optimize conversion rates through data-driven decisions.
• Experience managing social media management platforms for B2B marketing campaigns across multiple channels.
• Familiarity with e-commerce platforms and strategies to enhance online sales performance.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
• Strong communication skills with an ability to collaborate effectively across teams including sales, creative services, and product development.

Join us as a Marketing Manager if you’re passionate about leveraging cutting-edge digital tools to craft compelling brand stories that resonate globally!

Pay

$62,720.31 - $75,534.14 per year

Work Location

In person