Marketing Manager

About

KIOTI Tractor, a leader in the design and manufacture of compact tractors, utility vehicles, turf care, and compact construction equipment, is seeking an experienced Marketing Manager to join our team in Wendell, NC. The role involves leading cross‑functional teams, spearheading strategic marketing initiatives, maintaining brand consistency, collaborating closely with sales to drive revenue growth, and aligning marketing and product strategies with organizational goals.

Responsibilities

• Manage and lead cross‑functional teams in marketing, product management, and other departments, fostering a collaborative environment to achieve shared goals. Mentor and develop team members, providing guidance and support to enhance their skills and career growth.
• Develop and manage budgets for marketing campaigns, product development, and business intelligence initiatives. Ensure efficient resource allocation and cost‑effective execution of marketing strategies.
• Develop and execute comprehensive marketing strategies aligned with overall business goals to enhance brand positioning and drive growth. Create annual marketing plans, integrating insights from market research, competitive analysis, and consumer feedback.
• Drive the creation and execution of integrated marketing campaigns across various channels, including digital, social media, print, and events. Utilize innovative marketing techniques and technologies to enhance brand visibility and drive customer engagement.
• Maintain brand consistency across all marketing and product initiatives, ensuring a unified and compelling brand image. Develop and implement brand guidelines and standards to reinforce brand identity.
• Translate data into actionable insights, guiding strategic decisions and optimizing marketing performance and ROI.
• Establish KPIs and metrics to assess the effectiveness of marketing campaigns and product launches. Continuously monitor performance, analyze results, and optimize strategies to drive better outcomes.
• Communicate marketing and product strategies effectively to internal and external stakeholders. Ensure alignment with overall business goals and foster strong relationships with key partners.
• Stay abreast of industry trends, market dynamics, and technological advancements. Adapt strategies accordingly to maintain a competitive edge and drive innovation within the marketing function.

Requirements

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of experience in corporate/brand marketing, product marketing, or sales marketing.
• Must be willing to travel (~20%) and assist in set‑up for various trade shows.
• Previous people management/supervisory and budget management experience.
• Demonstrated analytic and strategic planning skills.
• Industry and product knowledge preferred, but not required.