RB
Marketing Manager
Renewal by Andersen
Chesapeake · On-site Full-time Senior $80k – $100k/yr Today
About the role
About
Seeking an experienced Marketing Manager with a strong direct response background to help drive measurable growth and lead a fun and friendly team.
This role is ideal for a data-driven leader who understands ROI at every stage of the funnel, and can balance digital performance marketing with grassroots and event-based initiatives and thrives working in an office surrounded with the marketing team.
What You’ll Do
- Execute integrated, performance-driven marketing campaigns focused on lead generation and ROI
- Track and optimize performance from initial lead through closed sale
- Oversee digital channels including paid ads, email, website, and social media
- Guide creative development to ensure messaging drives response and conversions
- Support event marketing, neighborhood outreach, and non-traditional campaigns
- Collaborate with internal teams and external partners to maximize results
- Identify and implement new marketing tools, trends, strategies and communicate opportunities to the Marketing Director
- Help coach and develop marketing team members and field teams
- Work with the Marketing Director, assist in the execution of campaigns and manager deadlines.
What You Bring
- 5+ years of experience in direct response, digital, and consumer marketing
- 5+ years of team leadership and development experience
- Proven success managing budgets and performance-based campaigns
- Excellent communication, writing, and project management skills
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field
Compensation & Benefits
- $80,000 base salary + performance-based bonus = $100k average
- Medical, vision, and dental insurance
- Paid Time Off (PTO)
- 401(k)
- Life insurance
- Profit-sharing
Skills
email marketingpaid adssocial media
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