Marketing Manager

Overview

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. This role offers an exciting opportunity to craft innovative campaigns, optimize digital presence, and elevate our market position. As a key member of our team, you will harness your expertise in digital marketing, content creation, and analytics to deliver measurable results that propel our business forward. Your energetic approach and passion for marketing will inspire teams and engage audiences worldwide.

Duties

• Develop and execute comprehensive marketing strategies aligned with company goals, focusing on digital channels such as social media, email marketing, SEM (Search Engine Marketing), and content marketing
• Manage and optimize SEO efforts using advanced SEO tools and keyword research to improve organic search rankings and increase website traffic
• Oversee content creation across platforms, including website content management systems like WordPress, blog posts, social media posts, and multimedia assets using Adobe Creative Suite and Photoshop
• Implement conversion optimization techniques to enhance user experience, increase engagement, and boost lead generation through A/B testing and performance marketing tactics
• Coordinate social media management campaigns across Facebook Advertising, social media management tools, and other platforms to grow followers and foster community engagement
• Utilize Google Analytics, Google AdWords, Google Ads, and SQL for data analysis to track campaign performance, generate insights, and refine marketing strategies
• Lead email marketing campaigns using marketing automation tools to nurture leads, promote products or services, and improve customer retention
• Collaborate with cross-functional teams on B2B (business-to-business) marketing initiatives, e-commerce strategies, and HTML/CSS-based website updates to ensure cohesive branding and messaging

Qualifications

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM strategies, conversion optimization techniques, and analytics platforms
• Proficiency in content management systems such as WordPress; familiarity with HTML, CSS, JavaScript; knowledge of SQL for data analysis is a plus
• Skilled in graphic design using Adobe Creative Suite (Photoshop) for creating compelling visual content
• Hands-on experience with Google Ads (AdWords), Facebook Advertising, Google Analytics, email marketing platforms, and marketing automation tools
• Strong copywriting skills with the ability to craft engaging content tailored for diverse audiences across multiple channels
• Demonstrated success in social media management—developing campaigns that increase engagement and brand visibility
• Knowledge of e-commerce platforms and performance marketing techniques to drive online sales effectively
• Excellent project management skills with the ability to prioritize tasks in a fast-paced environment while maintaining attention to detail

Benefits

• Flexible schedule

Work Location

Hybrid remote in Huntington, NY 11743