Marketing Manager

About SPG Capital

SPG Capital is a real estate investment and private lending firm based in South Central Pennsylvania. We invest in and finance residential and commercial properties throughout the Mid-Atlantic region.

Recognized for our success in acquiring, repositioning, and operating investment properties, SPG has evolved into one of Pennsylvania’s leading private real estate lenders — a trusted capital partner for investors and developers seeking speed, certainty, and execution.

As our lending platform continues to grow, SPG is building a high-performance team that thrives in a fast-paced, deal-driven environment and shares our commitment to excellence in every deal we close.

Position Overview

SPG Capital is seeking an entrepreneurial, results-driven Marketing Manager to lead the launch and growth of the marketing efforts for our private lending division.

This is a "ground floor" opportunity to take our successful private lending division and introduce it to a wider audience of real estate investors and borrowers. You will have the autonomy to build the strategy from scratch.

This is a hands-on role for a self-starter who can manage the overall strategy while executing daily tasks required to generate high-quality leads that convert into funded deals. There will be flexibility to utilize external vendors or consultants as needed. Success will be measured by lead volume, lead quality, and contribution to funded loans.

This is currently an individual contributor role reporting directly to executive leadership in office.

Responsibilities

Lead Generation (Primary Focus)

• Launch, manage, and optimize Google Ads (PPC) campaigns
• Develop keyword strategies targeting high-intent borrowers (e.g., hard money, bridge loans)
• Continuously improve cost per lead (CPL) and overall ROI

Website & Funnel

• Build or oversee a simple, high-converting lending website
• Implement lead capture forms and borrower deal submission workflows
• Optimize landing pages to increase conversion rates

Tracking & Performance

• Set up and manage Google Analytics, call tracking, and CRM integration
• Track key metrics: cost per lead, lead quality, and funded deals
• Use data to continuously refine campaigns and improve performance

Brand Presence & Social

• Establish and maintain a professional social media presence (LinkedIn, Facebook, etc.)
• Ensure consistent branding and credibility across digital platforms
• Share relevant deals, projects, and company activity to support lead generation

Testing & Expansion

• Test and evaluate additional channels (Facebook, LinkedIn, SEO, partnerships)
• Allocate budget toward highest-performing channels and eliminate underperforming ones

Ownership

• Own marketing performance and results, with a focus on generating qualified borrower leads

Qualifications

• 2-5 years experience in digital marketing and/or lead generation (Google Ads/PPC campaigns)
• Strong understanding of conversion funnels and performance optimization
• Experience with landing page optimization and call tracking tools
• Ability to work independently, move quickly, and execute without heavy oversight
• Experience in lending, real estate, or other high-value lead generation industries preferred
• Familiarity with CRM systems (e.g., Salesforce, HubSpot)

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance