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Marketing Manager - Brand and Product Management
Abbott India Ltd
India · On-site Full-time Mid Level Today
About the role
Marketing Manager - CCD
Main Purpose of the Role
- Summarize the main purpose of the role
- Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
- Candidates should possess strong marketing experience in brand management within chronic therapy segments, preferably across Cardiology, Diabetology, and Injectable portfolios.
Main Responsibilities
- List the main responsibilities this role regularly performs.
- Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
- Identify product/service changes to meet customer needs.
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
- Prepare sales forecasts and budgets.
- Monitor sales volume, revenues and costs against forecasts.
- Adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
Base Pay
- N/A
- In specific locations, the pay range may vary from the range posted.
Job Family
- Product Management
Division
- EPD Established Pharma
Location
- India > Mumbai : BKC Building
Additional Locations
- (none listed)
Work Shift
- Standard
Travel
- Yes, 20 % of the Time
Medical Surveillance
- Not Applicable
Significant Work Activities
- Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Experience Level
- Mid Level
Requirements
- Candidates should possess strong marketing experience in brand management within chronic therapy segments, preferably across Cardiology, Diabetology, and Injectable portfolios.
Responsibilities
- Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
- Identify product/service changes to meet customer needs.
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
- Prepare sales forecasts and budgets.
- Monitor sales volume, revenues and costs against forecasts.
- Adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
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