Marketing Manager – CDN CPG Food Company (U.S. market focus) - MOSTLY WORK-FROM-HOME ROLE

Overview

A growing Canadian consumer packaged goods organization is seeking a Marketing Manager to support the expansion of a branded food portfolio across U.S. retail channels. Reporting into senior commercial leadership within Canada, this role will focus on trade marketing, shopper marketing, and consumer activation initiatives within the grocery and club channel landscape specifically in the U.S. market - truly a unique opportunity to gain incredibly rare (and very marketable) experience!

NOTE: Traditional consumer packaged goods brand marketing experience (ideally within food/beverage) is absolutely required for this role.

Key Responsibilities

• Develop and execute trade and channel marketing programs across major U.S. retail accounts, including grocery, club, mass, natural, and e-commerce channels.
• Support sales and broker teams with insights, promotional tools, and customer-facing marketing initiatives.
• Lead shopper marketing activations, digital campaigns, social media initiatives, and online promotional programs.
• Coordinate sampling events, merchandising programs, POS materials, and in-store promotional activities.
• Support packaging development, product launches, and marketing-related production initiatives.
• Manage trade marketing budgets, evaluate promotional effectiveness, and analyze channel performance data.
• Collaborate cross-functionally with sales, category management, revenue management, and product development teams.
• Participate in industry trade shows and customer-facing events.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Minimum 3-5 years of marketing experience within consumer packaged goods.
• Some experience required working with major U.S. grocery and retail channels, ideally within food or beverage categories.
• Strong communication, presentation, project management, and analytical skills.
• Ability to manage multiple priorities in a fast-paced, entrepreneurial environment.
• Willingness to travel internationally and within the U.S. as required.