Marketing Manager, Commercial Activation

Who We Are

Join the Associated Materials Innovations team at Associated Materials, LLC, and be AMazing with us!

We are HQ'd in Cuyahoga Falls OH.

At Associated Materials Innovations, we combine our rich history in innovation with an unwavering commitment to continuous improvement of the customer experience. For decades, we have provided vinyl windows, siding, and metal building products that have helped build homes and communities across North America.

As a leading manufacturer of exterior building products and preferred product manufacturer for Alside, you’ll have the opportunity to contribute ideas in a welcoming and supportive work environment driven by safety and our core values. Join the AMI team where you can be AMazing as we shape our future together.

Position Summary

The Marketing Manager, Commercial Activation is responsible for turning business priorities into focused marketing programs that drive awareness, engagement, demand, and commercial action across key channels, products, and customer audiences. This role serves as the bridge between business needs and marketing execution, developing campaign strategies, activation plans, messaging frameworks, and measurable programs that support growth and help move customers from awareness to action.

This role is ideal for a commercially minded B2B marketer who can connect product, sales, operational, and customer priorities to effective marketing activity. The Marketing Manager, Commercial Activation will lead project-specific campaign development and activation planning, while partnering closely with digital, communications, creative, and sales teams to bring those programs to market effectively. Over time, this role will also help strengthen the foundation for more robust demand generation and lead generation capabilities.

Key Responsibilities

Commercial Activation Strategy & Planning

• Translate business priorities, product initiatives, and market opportunities into clear marketing activation plans.
• Develop integrated, omnichannel campaign strategies that support launches, customer initiatives, channel priorities, promotions, and other growth-focused activities across showroom, retail, digital, ecommerce, and other customer touchpoints.
• Build activation briefs that define target audience, core message, value proposition, objectives, deliverables, channel approach, timing, and success metrics.
• Partner with sales, product management, operations, and leadership to identify where marketing can most effectively support commercial goals and prioritize opportunities accordingly.

Campaign Development & Demand Creation

• Develop marketing programs that build awareness, strengthen engagement, generate demand, and help move customers from awareness to action.
• Create campaign concepts, messaging frameworks, and content direction that connect business needs to compelling market-facing activity.
• Help establish stronger discipline around campaign planning, execution readiness, and performance measurement.
• Support the evolution of stronger demand generation capabilities and, over time, a more structured lead generation approach.

Customer & Market-Facing Communications

• Develop the customer- and market-facing communications strategy for the campaigns, activations, and commercial programs led by this role.
• Shape messaging and communication frameworks that bring campaigns to market clearly, effectively, and with strong commercial relevance.
• Partner with digital, communications, creative, and channel stakeholders to translate campaign strategy into effective omnichannel execution across showroom, retail, digital, ecommerce, and related customer touchpoints.
• Support launch communications, customer updates, promotional messaging, and other market-facing materials tied to priority business initiatives.
• Ensure campaign-related communications are aligned to business goals, audience needs, and desired customer action.

Cross-Functional Leadership & Execution

• Serve as the lead marketing partner for project-specific activations, ensuring work is clearly scoped, aligned, and moving forward across stakeholders.
• Collaborate across marketing, sales, product management, and leadership to align on campaign goals, messages, timing, deliverables, and expected outcomes.
• Bring structure, accountability, and follow-through to initiatives with multiple contributors and moving parts.

Performance Measurement & Optimization

• Define campaign KPIs and success measures tied to awareness, engagement, demand creation, and commercial support.
• Monitor campaign and activation performance, using insights to improve future plans and strengthen marketing effectiveness over time.
• Help create stronger visibility into which marketing activities are driving meaningful results.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required.
• 5–8 years of experience in B2B marketing, commercial marketing, demand generation, channel marketing, product marketing, or related roles.
• Demonstrated success developing marketing programs or campaigns that supported measurable business objectives.
• Strong experience translating business priorities into focused marketing plans and activation strategies.
• Experience working cross-functionally with sales, product management, and other commercial teams.
• Strong writing and communication skills, with the ability to shape clear, compelling, and commercially relevant messaging.
• Experience in manufacturing, building products, industrial, durable goods, or other complex B2B environments preferred.
• Familiarity with CRM, email marketing, campaign measurement, and lead generation concepts preferred.

Knowledge, Skills & Abilities:

• Strong knowledge of B2B marketing strategy, campaign planning, and commercial activation.
• Understanding of lead generation fundamentals, including audience targeting, lead capture, nurture strategy, and marketing-to-sales alignment.
• Ability to translate business priorities into focused marketing programs that drive awareness, engagement, and demand.
• Strong analytical skills, with the ability to evaluate campaign performance and use data to improve effectiveness.
• Ability to develop messaging and campaign content that is clear, relevant, and commercially effective.
• Strong project management skills, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Ability to work effectively across sales, product management, leadership, and other cross-functional teams.
• Strong written and verbal communication skills.
• Strong organizational skills, attention to detail, and ability to operate effectively in a fast-paced environment.
• Proficiency in Microsoft Office; experience with CRM, email platforms, marketing automation tools, and campaign reporting platforms preferred.

PHYSICAL DEMANDS:

The characteristics listed below are representative of the physical demands required by an individual to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Physical demands typical for office environment. Computer work, sitting, light lifting, talking on phone, etc.

WORK ENVIRONMENT:

The characteristics listed below are representative of the work environment typically encountered by an individual while performing the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Work will be conducted primarily at Cuyahoga Falls, Ohio office. Some travel may be necessary (to plants, subsidiaries, conferences, external meetings, etc.) but likely not more than 10% of the time. A fast-paced environment with an occasional heavy workload.

Seniority Level

• Mid-Senior level

Industry

• Wholesale Building Materials

Employment Type

• Full-time

Job Functions

• Marketing

Skills

• No