Marketing Manager, Core Loyalty

Now Brewing – marketing manager, core loyalty – 5‑month contract #tobeapartner

About

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

Responsibilities

• Support the planning, development, and execution of loyalty and mobile ordering innovation initiatives and program optimizations, working with North American cross‑functional teams, with a strong voice for Canadian business and customer needs, proactively making recommendations to achieve plan
• Develop offer and campaign strategies / test‑and‑learn plans that connect results, insights and financials to future offer constructs, while influencing the go‑to‑market strategy consisting of multi‑channel marketing campaigns
• Manage the always‑on acquisition, lifecycle and engagement of our loyalty member base. Responsible for monitoring, reforecasting, and making insights‑based campaign recommendations
• Communicate results & project status to senior leadership, cross‑functional teams, and externally. Assesses issues, proactively develops recommendation for resolution, and elevates as needed. Ensure issues are resolved in a timely manner
• Establishes, adapts, and maintains processes to ensure effective and timely development and execution of programs, ensuring plans are integrated into broader Starbucks plans
• Stay connected and understand the macro landscape, monitoring and leveraging trends to drive best practices within the day‑to‑day execution of programs

Requirements

We’d Love to Hear from People With:

• Strategic thinking: Progressive experience in loyalty, strategy or other relevant environments – 3+ years
• Passion for numbers: Strong analytical skills; comfortable drawing insights from data and experience making data‑based decisions – 3+ years
• Relationship management: Experience managing many cross‑functional relationships – 2+ years
• Experienced marketer: Marketing experience, ideally in loyalty marketing, planning omni‑channel marketing campaigns preferred – 2+ years
• Digital enthusiast: Understanding of how UX is developed, with a keen eye for identifying winning customer experiences
• Energetic, fun & agile: A clear ability to collaborate and drive the business forward, while also thriving in ambiguity with a smile on your face
• Persistent: Ability to solve complex problems and develop new perspective on potential solutions
• Communication: Ability to communicate clearly and concisely, both orally and in writing. Customizes the message to their audience
• Connecting results to the broader business: Business background and financial acumen, able to develop business cases with strong customer‑centric focus
• Project management: Proficient at building workback plans with cross‑functional contributors, high attention to detail, able to manage multiple priorities and meet deadlines

Equal Opportunity

We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. Starbucks is an equal opportunity employer of all qualified individuals.

#tobeapartner
#fairchancehiring