Marketing Manager - Digital

About the Position

We are seeking an experienced and growth-minded Marketing Manager - Digital to lead AvePoint’s digital marketing strategy and execution across Australia and New Zealand (ANZ). In this role, you’ll be responsible for driving full-funnel digital programs—across paid, owned, and earned channels—to generate awareness, capture demand, and accelerate pipeline growth for both direct and channel sales motions.

You’ll partner closely with ABX Marketing Manager and sales leaders, as well as the global digital and demand generation teams, to localize and execute digital strategies that resonate with ANZ audiences and reflect AvePoint’s leadership as a next‑gen data security company. From SEO and SEM to paid social, content syndication, and email automation, you’ll manage an integrated digital presence that delivers measurable impact.

Key Responsibilities

Strategic Planning & Regional Execution

• Develop and implement a comprehensive ANZ digital marketing strategy aligned to regional pipeline goals
• Own omni‑channel campaign execution across paid media, SEO, email, and social—optimized for ANZ market nuances
• Collaborate with corporate and regional teams to ensure seamless integration across the buyer journey and lifecycle stages
• Support both direct and channel GTM motions through tailored messaging, targeting, and digital content

Omni‑Channel & Buyer‑Centric Execution

• Manage end‑to‑end campaign execution across web, email, paid search, display, and social platforms
• Integrate journey‑stage targeting strategies for both net‑new acquisition and customer expansion campaigns
• Align digital tactics to regional account‑based marketing (ABM) plays and partner programs

SEO, Content & Web Optimization

• Lead regional SEO strategy and ensure strong performance across both technical and on‑page SEO
• Collaborate with global content and brand teams to localize content and landing pages for ANZ audiences
• Maintain, optimize, and report on regional web pages, including CTAs, conversion funnels, and analytics tracking

Paid Media & Demand Gen

• Plan and execute paid media campaigns across LinkedIn, Google Ads, content syndication, and programmatic
• Manage vendor relationships and media budgets to ensure high ROI across all digital channels
• Monitor KPIs including CPC, CTR, conversion rate, and pipeline contribution; provide insights and recommendations

Analytics & Martech Collaboration

• Leverage analytics platforms (Google Analytics, Data Studio, 6sense) to measure performance and make data‑informed decisions
• Partner with MarTech and global teams to support ANZ needs for CMS, CRM, digital channel integrations, and tracking

What You Will Bring to the Team

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5–10 years of digital marketing experience, with at least 3 years in a management role within a B2B SaaS environment
• Proven experience in building and executing digital strategies across multiple channels, ideally in ANZ or APAC markets
• Deep understanding of paid media, SEO/SEM, email, ABM, and performance analytics
• Strong collaboration skills across cross‑functional teams (content, campaigns, sales, channel)
• Experience supporting both direct and partner‑driven GTM strategies
• Familiarity with tools like Marketo, Salesforce, Google Ads, LinkedIn Campaign Manager, and 6sense preferred

Benefits We Offer

• Competitive market‑based compensation
• Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC
• Work‑life balance through hybrid working model of 3 days a week in office
• PTO allowance plus specific AvePoint Holidays (Birthday Day, Family Day, Holiday Half Day, Community Outreach Half Day!)
• Private Health Insurance
• Dedication awards
• Mobile Phone Plan Reimbursement
• Employee Referral Program
• ...and much more!

Diversity & Inclusion

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.

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