Marketing Manager

Position Overview

Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based on the East Coast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth. This dynamic role is ideal for a creative and strategic thinker passionate about delivering measurable results.

Key Responsibilities

• Develop and manage a comprehensive content calendar aligned with the needs of local Partner businesses.
• Plan and execute earned and owned media initiatives, including email, direct mail, and social media campaigns, overseeing audience strategy, messaging, design, and campaign trafficking.
• Oversee the execution of marketing campaigns across multiple channels such as owned, earned, social media, SEM, SEO, offline, and local sponsorships.
• Coordinate the development of creative assets with external agencies for digital marketing, offline marketing, and sales enablement initiatives.
• Manage digital media projects, ensuring timely delivery through collaboration with internal teams and agency vendors.
• Collaborate with key partners to identify business needs and develop tailored marketing solutions.
• Work closely with the Director of Performance Marketing to translate strategic objectives into actionable marketing initiatives and manage quarterly and monthly budgets for all marketing channels.
• Coordinate internal and external efforts to ensure alignment with overall business goals and proper prioritization of projects.
• Execute targeted email and newsletter campaigns using the company’s CRM email marketing system.
• Lead the review and analysis of performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.
• Travel occasionally for Partner and team on-site meetings (approximately 20%).

Required Qualifications

• Proficiency with digital media marketing tools such as Google Analytics, Google Ads, SEM Rush, and MailChimp (or comparable systems).
• Strong project management and prioritization skills with the ability to oversee multiple projects simultaneously and manage deadlines (experience with Monday.com is a plus).
• Creative mindset with the ability to develop innovative and engaging marketing content.
• Excellent communication skills for effective collaboration with team members, external vendors, and Partners.
• Strong problem-solving skills to address challenges during marketing campaign execution.
• Solid understanding of the marketing funnel and how different channels contribute to business objectives.

Benefits & Perks

Employees who work 30+ hours per week are considered full-time and become eligible for our benefits after just 30 days of employment.

• Competitive pay with opportunities for 40+ hours per week.
• Paid time off (PTO) and holidays for work-life balance.
• Overtime opportunities during storm cleanup and peak seasons.
• Long-term disability insurance (employer paid).
• Short-term disability insurance (employer paid).
• Basic life & AD&D insurance (employer paid).
• 401(k) retirement plan with up to 4% company match to help you save for the future.
• Flexible Insurance Options: Employees can choose the health, dental, and vision plans that best fit their needs and budget, giving control over premiums and out-of-pocket costs.
• Health Insurance (Cigna Plans): Options include:
  • Cigna OAP (Open Access Plus) – broad provider access
  • Cigna OAP IN – in-network focused, lower out-of-pocket costs
  • Cigna HDHP (High-Deductible Health Plan) – lower premiums with HSA compatibility
• Dental Insurance (Cigna Plans): Options include:
  • 2025 Cigna Dental PPO Low Plan – basic coverage at a lower premium
  • 2025 Cigna Dental PPO High Plan – enhanced coverage with higher benefits
• Vision Insurance (Cigna Plan): 2025 Cigna Vision Plan – comprehensive coverage for exams, lenses, and frames
• Additional Optional Benefits: Includes the option of a Health Savings Account (HSA) with a $250 employer contribution for High-Deductible Health Plans, Flexible Spending Account (FSA) for health, dental/vision, and dependent care, pre-tax commuter benefits, legal assistance plan, and supplemental coverage options such as critical illness, accident, and hospital indemnity insurance.