Marketing Manager (english language)

About

Join HexClad

As we accelerate our international expansion, we’re looking for an experienced Director of Growth Marketing to lead our EMEA growth engine – across all acquisition and retention levers. If you have experience both as a hands‑on keyboard performance marketer and managing a team, you’re data‑driven, creative, and a strategic marketing leader with deep DTC experience, this is your invitation to get in the kitchen and help us build something extraordinary.

Responsibilities

• Set the growth vision for the region and lead the full‑funnel 360 degree digital strategy across channels: paid media, creative, analytics, organic social, owned media, earned media, influencer, affiliate, CRO, SEO.
• Drive customer acquisition, retention, and lifetime value – blending global frameworks with regional nuance.
• Hire, lead, and mentor a high‑performing regional Growth Marketing team for the EMEA Hub.
• Develop digital growth strategies and KPIs to measure strategies across the specified channels.
• Serve as an experienced partner to EMEA leadership by contributing insights that shape broader business strategies and country growth plans.
• Build strong relationships with cross‑functional peers to ensure campaign planning, execution, and measurement excellence.
• Drive collaboration and communication between performance and creative functions, optimizing for results.
• Represent the EMEA region in global marketing forums.

Localization & Market‑Specific Execution

• Define and lead Growth Marketing Strategy for each EMEA market.
• Adapt and execute global campaigns with regional nuance.
• Conduct ongoing market analysis to identify emerging trends and competitive opportunities.
• Partner with local stakeholders to deliver impactful market activations and co‑branded partnerships.

Data, Reporting & Forecasting

• Build and maintain performance dashboards to track KPIs.
• Own regional marketing reporting and present insights during business reviews.
• Continuously analyze performance data to identify trends and growth opportunities.

Paid Media Strategy & Execution

• Lead full‑funnel performance marketing across various platforms.
• Define the channel strategy and testing frameworks for efficient spending and growth.
• Oversee daily campaign execution and optimization.
• Develop and maintain audience segmentation strategies.

Social, Influencer & Affiliate Growth

• Oversee EMEA social strategy spanning organic, paid, and influencer activity.
• Partner with the global content team to produce creator‑led content.
• Monitor platform trends and audience sentiment to identify new opportunities.

Requirements

• 8–10 years of experience in growth/performance marketing roles.
• 3‑5 years of hands‑on experience managing execution across growth marketing channels.
• Strong analytical capabilities with a deep understanding of attribution and cohort analysis.
• Skilled in creative testing and funnel optimization.
• Fluent in English and German; additional European languages are a plus.

Why HexClad

• Competitive compensation and annual bonus potential.
• Remote‑friendly, international culture with autonomy.
• Cookware perks – upgrade your kitchen!
• Opportunity to shape the future of HexClad’s global growth engine across EMEA.

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