Marketing Manager – Hershey and Oh Henry

About

The Hershey Company – Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e‑learning, coaching, cross‑functional projects, your personal and professional growth is paramount to the team. Hershey’s people‑focused mindset is what makes our culture so sweet.

Major Canada brands include OH HENRY!, HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

Hershey Canada is proud of our position on Forbes' Top Five Best Employers 2024 and 2025 and Forbes 2022 World’s Top Female Friendly Companies. For 2025 we’ve been recognized as Greater Toronto Top Employer’s for the 6th consecutive year and Canada’s Most Admired Cultures 2021‑2023. We’ve also been named as a Great Place to Work for 2023‑2025!

At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

Responsibilities

• Developing and implementing annual business reviews and marketing plans based on solid analysis and strong consumer insights.
• Work with research team members to direct consumer research and ensure that key insights and learnings are captured, and actions taken.
• Lead the development and execution of brand‑building initiatives including promotions and/or advertising. Ensure key learnings are captured to be incorporated into future activities.
• Develop and execute meaningful new products/commercialize new products that will drive brand development and growth.
• Complete business ownership of brand’s annual operating plan including risks and opportunities, budgeting, SKU management, financial forecasting and reporting, etc.
• Work closely with key cross‑functional partners, specifically in the customer marketing and sales areas to ensure brand strategies drive closely linked sales strategies and communications.

Requirements

• Business degree or equivalent experience with a marketing or related major preferred
• A minimum of 5 years of progressive brand management experience in the Packaged Goods industry or similarly disciplined industry
• Strong personal leadership, cross‑functional teamwork and strategic thought leadership are required in addition to solid analytic skills.
• Strong presentation skills, interpersonal and oral/written communication skills
• Solid understanding of financial statements and accounting principles
• Proven track record of leading agencies to create and execute high impact marketing campaigns

Benefits and Perks

• Flexible Work Environment! We pride ourselves in offering flexibility in your work schedule
• Flexible dress policy – this includes jeans!
• Corporate social responsibility programs - because we should leave the world a little better than we found it.
• Health and Wellness Reimbursement program as well as other great employee benefits
• Fantastic rewards and recognition programs
• Working for a company recognized as one of the best in Canada and the GTA!
• Of course… exposure to some of the finest chocolate and non‑chocolate confectionery products

Location

The Hershey Canada corporate head office is located at:

5750 Explorer Drive, Suite 500
Mississauga, Ontario, L4W 0B1

The location is LEED (Leadership in Energy and Environmental Design) certified and has been custom designed to reflect Hershey's tradition of teamwork with a focus on a productive and open workflow environment.