Marketing Manager – Drinking Water Solutions

Calgon Carbon | A Kuraray Company currently has an opportunity where you can be a part of our growing team as we provide our customers with outstanding products that make the air we breathe and the water we use safe for generations to come.

Position

Marketing Manager – Drinking Water Solutions

Location

Headquarters – Moon Township, PA

Hours of work

Full-time position with hours Monday-Friday 9:00-5:00 pm

We are seeking a highly skilled, organized, and motivated Marketing Manager to join our growing team. The ideal candidate will have a strong technical background combined with marketing expertise to effectively communicate our products’ value to both technical and non-technical audiences. This role requires a blend of strategic thinking, marketing knowledge with a focus on digital aspects and analysis, technical content development, and hands-on execution to drive our marketing initiatives as we prepare for significant growth due to new regulations driving the drinking water treatment industry.

Responsibilities

• Support the Drinking Water Solutions business line through market research and data analysis, including market share, competitive analysis, and market research into new potential markets or product offerings.
• Adjust, update, and track key metrics and ROI for marketing plans and advertising strategy.
• Develop marketing materials to support the Business Line, including managing the on-line hosting and distribution of such materials, refreshing existing content, and creating (including collaborative writing of) new collateral to bolster how we promote and highlight our products and services for both technical and non-technical audiences.
• Spearhead and manage marketing projects as assigned by the Business Line managerial team.
• Coordinate and develop various marketing activities and materials, such as lead generation and distribution, conference/show participation throughout the year, advertising campaigns and strategy, email campaigns, marketing analytics, etc.
• Contribute to the marketing budget, including creation and management of said budget, as well as finding, vetting, managing, and utilizing third party vendors as needed for support with collateral production, creative content, publications, conferences support (e.g., booths, giveaways, printed materials), etc.
• Collaborate cross-functionally with sales, product management, engineering, R&D, field services, communications, and other groups to understand products, services, data and translate them into compelling marketing messages and sales tools such as presentations, data sheets, FAQs, market brochures, one pagers, guides, advertisements, etc. that support and elevate the customer journey
• Create, edit, and maintain high-quality technical documentation for marketing and promotion purposes, including white papers, case studies, tech notes, etc. that clearly align with our marketing messaging and articulate the technical aspects and benefits of our products to best position ourselves in the market
• Manage outside vendors for support with marketing collateral creation and other marketing support functions
• Coordinate, create, update/edit, and oversee various marketing activities to engage with customers, including webinars, podcasts, blogs, conferences, social media posts, email blasts, videos (demonstration, training, promotional), etc.
• Conduct market research to identify trends, customer needs and competitive landscape.
• Conduct in-depth competitive analysis
• Track and communicate relevant regulatory updates
• Plan, execute (including generation, qualification, and distribution), track, and analyze marketing campaigns to drive product awareness, core messaging, market positioning and lead generation (and capturing via specific customer contact lists, direct marketing, and education) for the Drinking Water Solutions business line
• Monitor and report on the effectiveness of marketing activities, using data to track and to optimize future campaigns
• Prepare internal reports to effectively communicate projects and results.
• Internally communicate updates on market information and strategy.

Qualifications

• A Bachelor's degree (B.A. or B.S.), or equivalent from four-year college or university is required (Marketing or Business Management or relevant technical degree).
• 3-5 years of marketing (e.g., Marketing Strategy, Marketing Collateral and Content), communications, or technical sales experience with a chemical/environmental B2B company is required.
• Marketing or communications experience in the water treatment industry is preferred.
• Knowledge of SEO best practices and digital marketing trends is preferred.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, etc.) is preferred.
• Familiarity with commonly used software for marketing and overall purposes: MS Office (including Excel, Word, Office, SharePoint, Teams, OneDrive, etc.), Constant Contact, Salesforce/CRM, On24, Asana, Brandfolder/DAM, Google Analytics, etc. is preferred.

More about Calgon Carbon, A Kuraray Company

We are a company of scientific innovators with over 205 patents. For over 75 years, we’ve been innovating solutions to the world’s emerging challenges. Since creating the first activated carbon products from bituminous coal in the 1940s, Calgon Carbon has been a pioneer in developing advanced products, systems and services for air and water purification. Calgon Carbon’s product portfolio now encompasses more than 700 direct market applications.

Headquartered in Pittsburgh, Pennsylvania, Calgon Carbon employs approximately 1,350 people and operates 20 manufacturing, reactivation, innovation and equipment fabrication facilities in the U.S., Asia, and in Europe, where Calgon Carbon is known as Chemviron.

Calgon Carbon was acquired by Kuraray in March of 2018. With complementary products and services, the combined organization will continue to focus on providing the highest quality and most innovative activated carbon and filtration media products, equipment, and services to meet customer needs anywhere in the world.

Calgon Carbon is an Equal Opportunity Employer, including disabled/veteran.