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Marketing Manager I
GGWP
Canada · On-site Full-time Senior 5d ago
About the role
About
GGWP is a venture-backed company building AI-powered systems that help games and online communities stay safe, healthy, and commercially sustainable.
Role Overview
We're looking for a senior, hands‑on marketing leader to own GGWP's external presence and revenue‑adjacent marketing efforts. You'll personally drive events, announcements, content, and thought leadership, while selectively leveraging agencies and contractors. The role is scoped as Director of Marketing, but we're open to:
- Senior Managers ready to grow into the role
You'll work closely with Sales, Product, Customer Success, and the executive team.
Responsibilities
Events & Field Marketing
- Define event strategies aligned to key accounts and pipeline goals
- Lead talks, panels, booths, meetings, and on-site content
- Drive post‑event recaps and live/social amplification
- Lead customer announcements and press releases as buyer proof
Thought Leadership & Content
- Own content marketing (blogs, guides, explainers) tied to buyer education
- Shape timely commentary on industry and policy news
- Lead partner and co‑marketing initiatives
- Guide email nurture, website funnel priorities, SEO direction, and owned channels
Requirements
- 7+ years in B2B or platform marketing (gaming, SaaS, or adjacent fields)
- Excellent writing, editorial judgment, and cross‑functional communication
Requirements
- 7+ years in B2B or platform marketing (gaming, SaaS, or adjacent fields)
- Excellent writing, editorial judgment, and cross-functional communication
Responsibilities
- Define event strategies aligned to key accounts and pipeline goals
- Lead talks, panels, booths, meetings, and on-site content
- Drive post-event recaps and live/social amplification
- Lead customer announcements and press releases as buyer proof
- Own content marketing (blogs, guides, explainers) tied to buyer education
- Shape timely commentary on industry and policy news
- Lead partner and co-marketing initiatives
- Guide email nurture, website funnel priorities, SEO direction, and owned channels
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