Marketing Manager II

About This Role

This position serves as a strategic partner to business teams, providing deep understanding of consumer behaviors and experiences through comprehensive research and analysis. The role combines analytical rigor with business acumen to transform data into actionable insights that drive corporate marketing priorities. Working closely with senior leadership, this individual will manage the full lifecycle of research projects, from identifying business questions to delivering compelling recommendations. The position requires expertise in both primary and secondary research methodologies, strong vendor management capabilities, and the ability to synthesize complex data into clear, story-driven presentations that influence decision-making across multiple functional areas.

Responsibilities

• Partner with cross-functional business teams to analyze consumer usage patterns and behaviors throughout the customer experience journey
• Manage research projects aligned with corporate marketing priorities in collaboration with senior leadership
• Gather, analyze, and interpret consumer data to support strategic planning and tactical execution across teams
• Develop comprehensive trend reports on key corporate marketing initiatives
• Analyze CRM dashboards to enhance the quality and effectiveness of customer relationship management programs
• Generate weekly social listening reports tracking brand and competitor performance
• Leverage secondary and syndicated research sources to address business challenges and opportunities
• Conduct primary research including qualitative methods such as focus groups, ethnographies, and interviews, as well as quantitative studies including brand health tracking, concept testing, and usage studies
• Develop detailed research briefs that outline business issues, learning objectives, and action standards with stakeholder alignment
• Determine and recommend optimal research methodologies based on business questions and objectives
• Manage vendor selection through comprehensive RFP processes and multi-vendor proposal reviews
• Negotiate pricing with research vendors and manage internal financial approval processes
• Oversee all phases of research projects including design, sampling, questionnaire development, fieldwork, analysis, and reporting
• Ensure data accuracy and quality throughout all research studies
• Analyze and interpret data using Excel and create clear, insightful visualizations and presentations
• Deliver actionable recommendations through compelling, story-driven presentations that address all research objectives within required timelines
• Evaluate vendor performance to ensure clear goals, quality deliverables, and high return on investment

Skills

• Strong business acumen with ability to probe deeply into business issues and provide meaningful recommendations
• Confident engagement and communication with stakeholders at all levels including senior leadership
• Comprehensive knowledge of research methodologies including both quantitative and qualitative techniques
• Expertise in primary research design and execution
• Experience with syndicated research sources such as Nielsen and NPD
• Superior consumer insights development and research analysis capabilities
• Excellent project management abilities with minimal supervision required
• Strong interpersonal communication, engagement, and influencing skills
• Outstanding verbal and written communication skills for conveying insights and recommended actions
• Advanced proficiency in PowerPoint for creating charts and comprehensive presentation decks
• Strong Excel skills for data review, calculation, and analysis
• Proficiency in Tableau or similar data visualization tools
• Vendor management and evaluation capabilities
• High confidence with proactive, positive attitude and go-getter mentality
• Strong bias for action with sense of urgency and results orientation
• Ability to work productively under high time pressure situations
• Capability to cultivate collaborative working relationships across internal and external organizations

Experience

• Five to eight years of experience in market research, marketing, trade marketing, product management, sales, or related field
• Demonstrated experience analyzing consumer data and providing insights that drive business decisions
• Proven expertise in research methods and statistics
• Mix of client-side and agency-side research experience
• Experience synthesizing secondary research and providing strategic perspectives
• Background in electronics or mobile industry research strongly preferred, or consumer packaged goods research experience required
• E-commerce experience preferred
• Experience managing research projects independently with ability to produce excellent results and analyses
• Capability to run independent research using DIY tools preferred

Qualifications

• Bachelor's degree in business administration, marketing, product management, sales, or related field required
• Master's degree in business administration, marketing, product management, sales, or related field preferred

About the Opportunity

This is an exceptional opportunity to join a dynamic organization where your research expertise will directly influence strategic marketing decisions and corporate priorities. You will work with cutting-edge consumer data and technologies while collaborating with talented professionals across the organization. The role offers significant autonomy and the chance to make a measurable impact on business outcomes through your insights and recommendations. If you are passionate about understanding consumer behavior and translating data into compelling stories that drive action, this position provides the perfect platform to advance your career while contributing to meaningful business results.

Additional Details

• Location: Englewood Cliffs, NJ
• Duration: 12 Months
• Pay Range*: $55-$60
• Weekly Schedule: 40 hours
• Job Status: Non-Exempt
• Application Deadline: 04/27/2026

Benefits

• Medical, dental & vision
• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available (USA)
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Time Off/Leave (PTO, Allegis Group Paid Family Leave, Parental Leave

Benefits are subject to change and may be subject to specific elections, plan, or program terms.

Legal & Compliance

• In accordance with the Immigration Reform and Control Act of 1986, employment is contingent upon verification of identity and authorization to work in the United States. All persons hired will be required to complete Form I-9 and provide acceptable documentation as required by law.
• Please note that we may use artificial intelligence (AI) tools to screen, assess, or select applicants for this position. These tools may analyze application materials and assist our team in identifying candidates whose qualifications best match the requirements of the role. If you have questions about our use of AI in the hiring process, or would like more information, please contact us.
• We reserve the right to pay above or below the posted wage based on factors unrelated to protected classifications.
• Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.
• San Francisco Candidates only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
• City of Los Angeles Candidates only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring.