Marketing Manager II

Key Responsibilities

• Marketing Plans & Execution

• Development and execution of comprehensive marketing plans and hands-on program management of demand and lead generation tactics, to include all online and offline channels (.com, .net, Client apps, search, email, direct mail, paid media, cross-channel, bill statement, service centers, events, etc.)

• Cross-functional coordination across partner, corporate, divisional, regional and 3rd party service providers/vendors

• Marketing budget development and expense management

• Sales Channel Development

• Development and ongoing support of alternate sales channels

• Channels include, but not limited to, Client service centers, Care, in-home tech support, regional promotional events, and Client mobile applications

• Program Analysis

• Development and support of all required program and campaign tracking methodologies

• Ongoing weekly, monthly and holistic campaign and channel performance and analysis