Associate Marketing Manager, Innovation
The Hershey Company
About the role
About
Join The Hershey Company as an Associate Marketing Manager, focusing on innovation in Canada. Shape brand success through impactful consumer-driven strategies.
As the Associate Manager for Innovation, your primary responsibility will be to carry out the marketing innovation agenda for Hershey Canada. This role calls for strong analytical abilities and creative thinking to develop products that resonate with consumers. You’ll guide cross-functional teams through the innovation lifecycle, helping to transform insights into market-ready products that enhance Hershey’s brand equity.
Key Responsibilities
- Lead analysis of consumer trends and competitive markets
- Enhance collaboration among internal teams
- Navigate innovation projects through the governance framework
- Develop comprehensive strategies for product launches
- Elevate Hershey's innovation capabilities through training
Requirements
- Preferred B. Comm. with Marketing focus
- A minimum of 2-3 years in CPG brand marketing
- Skills in Nielsen and PowerBI required
- Capacity for collaborative project management
- Previous innovation experience is an asset
Contribute to the exciting innovation journey at Hershey Canada and play a pivotal role in driving brand growth.
Skills
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