Marketing Manager (Paid Media)
extension health
About the role
About Extension Health
Extension Health is NYC's premier longevity medical center — an all‑under‑one‑roof platform for personalized healthspan optimization. We offer the most advanced diagnostics and breakthrough therapeutics available today, including peptide therapy, regenerative medicine, hyperbaric oxygen therapy, NAD+ IV infusions, therapeutic plasma exchange, and more. Founded by Dr. Jonathann Kuo, MD, our physician‑driven team has helped 50,000+ patients take control of their health and longevity. We're growing fast and building the team to match.
The Role
We're looking for a data‑driven Paid Media Marketing Manager to own and scale patient acquisition across Meta and Google for Extension Health's West Village and Midtown locations. You'll manage campaigns end‑to‑end — from strategy and audience building to creative briefing, optimization, and reporting — working closely with our external agency and internal leadership to hit booking targets and grow efficiently.
What You'll Do
- Own paid media strategy and day‑to‑day execution across Meta (Facebook/Instagram) and Google Ads
- Manage campaign structure, audience segmentation, bidding strategy, and budget pacing
- Brief and collaborate with creative to develop high‑performing ad concepts and copy
- Monitor performance daily and make data‑driven optimizations to improve CPL and ROAS
- Build and maintain weekly paid media reporting — translating data into clear insights and recommendations
- Work with the external agency to align on strategy, review deliverables, and manage timelines
- Identify new paid channels and growth opportunities (YouTube, TikTok, programmatic, etc.)
- Ensure all ad creative and landing pages are HIPAA‑compliant and aligned with LegitScript standards
- Support campaign builds for new service launches, seasonal promotions, and membership acquisition
What We're Looking For
- 3–5 years of hands‑on paid media experience, with demonstrable Meta and Google Ads expertise
- Strong analytical mindset — comfortable in Ads Manager, Google Analytics, and spreadsheets
- Experience managing meaningful monthly ad budgets ($30K+/month)
- Solid understanding of conversion tracking, pixel setup, and attribution
- Experience briefing creative for paid social — you know what makes an ad stop the scroll
- Comfortable working in a fast‑moving, founder‑led environment where priorities shift
- Genuine interest in longevity, health optimization, or functional medicine is a big plus
Nice to Have
- Experience running paid media for a healthcare, wellness, or medical brand
- Familiarity with HIPAA‑compliant advertising and Meta's health & wellness ad restrictions
- Experience with LegitScript certification or healthcare ad compliance
- Knowledge of landing page optimization and CRO principles
- Exposure to CRM or lifecycle marketing tools
What We Offer
- $65,000–$80,000 base salary, commensurate with experience
- The opportunity to grow with one of NYC's most exciting health and longevity brands
- A front‑row seat to the future of preventive and regenerative medicine
- Collaborative, mission‑driven team environment
To Apply
Send your resume and a brief note on why you're interested to
Requirements
- 3–5 years of hands-on paid media experience, with demonstrable Meta and Google Ads expertise
- Strong analytical mindset — comfortable in Ads Manager, Google Analytics, and spreadsheets
- Experience managing meaningful monthly ad budgets ($30K+/month)
- Solid understanding of conversion tracking, pixel setup, and attribution
- Experience briefing creative for paid social — you know what makes an ad stop the scroll
- Comfortable working in a fast-moving, founder-led environment where priorities shift
Responsibilities
- Own paid media strategy and day-to-day execution across Meta (Facebook/Instagram) and Google Ads
- Manage campaign structure, audience segmentation, bidding strategy, and budget pacing
- Brief and collaborate with creative to develop high-performing ad concepts and copy
- Monitor performance daily and make data-driven optimizations to improve CPL and ROAS
- Build and maintain weekly paid media reporting — translating data into clear insights and recommendations
- Work with the external agency to align on strategy, review deliverables, and manage timelines
- Identify new paid channels and growth opportunities (YouTube, TikTok, programmatic, etc.)
- Ensure all ad creative and landing pages are HIPAA-compliant and aligned with LegitScript standards
- Support campaign builds for new service launches, seasonal promotions, and membership acquisition
Skills
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