Marketing Manager - Prospect Segment

Overview

A Fortune 500 investment firm is seeking a Marketing Manager – Prospect Segment to lead audience strategy, messaging, and performance for prospect acquisition initiatives. This role acts as the business owner of prospect marketing efforts, partnering closely with internal paid media and creative teams to ensure campaigns are aligned with business goals and optimized for conversion.

This is a strategic, non-executive role—ideal for someone who understands paid media but operates at the audience, messaging, budget stewardship, and performance‑insights level, rather than hands‑on campaign execution.

Key Responsibilities

Audience Strategy & Targeting

• Define and prioritize target audiences for prospect acquisition campaigns
• Leverage available data and insights to refine segmentation and improve targeting over time

Messaging & Offer Development

• Develop and evolve messaging and offers tailored to prospect segments
• Partner with creative teams to ensure alignment between messaging, audience needs, and campaign goals

Paid Media Collaboration (Non‑Executional)

• Partner with internal paid media teams and agencies to guide campaign direction
• Provide clear inputs on audience strategy, messaging, and success metrics
• Monitor performance and provide feedback to optimize campaigns

Budget Ownership & Stewardship

• Manage and allocate budget across prospect‑focused initiatives (paid media and other channels)
• Evaluate performance and reallocate spend based on results and business priorities

Performance Measurement & Insights

• Interpret campaign performance data and translate into actionable insights
• Track key metrics such as conversion rates, CPL, and pipeline contribution
• Partner with analytics teams for deeper analysis when needed

Lead Nurture & Funnel Optimization

• Support and evolve lead nurture strategies to improve prospect conversion over time
• Identify opportunities to improve the end‑to‑end prospect journey

Cross‑Functional Collaboration

• Work closely with paid media, creative, analytics, and business stakeholders
• Communicate performance insights and recommendations to inform strategy

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 5–10 years of experience in marketing, with a focus on audience strategy, campaign ownership, and performance marketing
• Strong understanding of paid media channels (search, social, display, video), including how campaigns are structured and measured
• Experience partnering with paid media teams or agencies (without needing to execute campaigns directly)
• Ability to interpret performance data and translate insights into strategic recommendations
• Experience managing or influencing marketing budgets and prioritizing spend based on performance
• Strong understanding of paid media metrics (e.g., CTR, CPL, ROAS) and how they tie to business outcomes

Preferred Qualifications

• B2C marketing experience (highly relevant for this role)
• Experience working in an enterprise environment
• Experience in financial services