Marketing Manager

About

We are a high-performance, boutique personal injury law firm based in Colorado, focused on becoming the nation’s premier brain injury law firm. We are seeking a strategic, hands-on Marketing Manager to build, scale, and optimize our marketing systems, digital presence, and brand authority.

This role owns execution of the firm’s vision—driving measurable growth, high-quality case acquisition, and a best-in-class client journey.

Who You Are

• You turn problems into scalable opportunities (“problemtunities”)
• Proven track record scaling marketing systems, digital presence, and brand awareness
• Ruthless about real metrics (ROI, CPA, case value)—not vanity metrics
• Comfortable challenging vendors and holding them accountable
• Obsessed with data, automation, and staying ahead of AI/marketing trends

What Success Looks Like

• 10x+ ROI on marketing spend
• CPA < 10% of case value
• Consistent high-quality leads in targeted markets
• Top rankings for high-value keywords
• Strong PPC performance and cost efficiency
• High lead-to-client conversion + strong client satisfaction
• Transparent reporting + real-time dashboards
• On-time, on-budget execution with quarterly optimization

Key Responsibilities

1. Strategy & Budget Ownership

• Own and deploy ~$300K annual budget across SEO, PPC, email, and automation
• Execute leadership’s vision and expand national brand presence
• Build scalable automation glidepaths for intake and client experience

2. SEO, Website & Conversion

• Lead technical SEO, site performance, and ranking improvements
• Optimize website for high-value case conversion
• Manage developers and vendors to improve UX, speed, and structure

3. Lead Generation & Campaigns

• Run and optimize Google Ads, PPC, and email campaigns
• Oversee content strategy (blogs, landing pages, newsletters)
• Tie all performance directly to ROI and signed cases

4. Vendor Management

• Vet, manage, and challenge vendors (SEO, PPC, content)
• Eliminate inflated metrics—focus only on outcomes
• Ensure delivery on time and within budget

5. Systems & Automation

• Own and optimize Mailchimp, Zapier, Lawmatics, Clio
• Build seamless workflows from lead → intake → client onboarding

6. Data & Reporting

• Track KPIs: CPL, CPA, conversion rates, ROI
• Provide clear, actionable reporting and projections
• Drive continuous optimization based on performance

Qualifications

• 5–7+ years in marketing (legal industry preferred)
• Experience managing ~$300K budget with strong ROI
• Expertise in SEO, PPC, Google Ads, email, and content strategy
• Strong vendor management and accountability experience
• Proficiency with Mailchimp, Zapier, Lawmatics, Clio
• Deep understanding of conversion optimization and client acquisition
• Highly analytical, results-driven, and growth-oriented
• Strong alignment with Clarity, Transparency, Accountability, Leadership

Compensation & Benefits

• $65,000–$85,000 base + performance incentives
• 401(k) with match
• Medical contribution
• Unlimited PTO
• Fully remote (Colorado-based firm)

Why This Role Matters

You will help scale a mission-driven firm focused on changing outcomes for brain injury survivors. This is a rare opportunity to build something meaningful while driving real, measurable growth.