Marketing Manager, Respiratory

Position Overview

As Marketing Manager, Respiratory, you will be leading key projects for an important inhaled respiratory growth brand and an innovative launch product in refractory chronic cough. This role is focused on portfolio strategy, execution, measurement, and optimization – aligning the execution of the marketing plan with overall business unit objectives. You will have the opportunity to leverage leading‐edge technology to orchestrate experiences for Health Care Providers (HCPs) across multiple promotional channels. The successful candidate is a self-starter with a passion for developing customer‐focused, competitive, and high-impact marketing campaigns. Reporting to the HCP Marketing Director, you will work closely with cross-functional teams including Digital Data & Technology, Insights and Analytics, and global marketing to drive key promotional activities and operational planning.

Key Responsibilities

• Execution of HCP marketing plan across various customer segments while ensuring consistency with overall business unit objectives
• Lead annual brand operational planning
• Collaborate with other functional areas and lead the copy approval process (PRT) to ensure legal/regulatory compliance and medical accuracy of all marketing materials
• Collaborate with portfolio partners, including but not limited to Anti-Infectives and Specialty Business Unit (SBU) marketing, to deliver overall business unit objectives
• Partner with the insights and analytics team to define Key Performance Indicators (KPIs) and to analyze the impact and performance of key commercial programs on an ongoing basis
• Effectively launch high-impact tactics and messages to the sales force
• Partner with the market access team to achieve business unit objectives
• Manage partner agency relationships, workflow, and related expense budgets
• Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, Objectives and Key Results (OKRs), Messaging & Content Strategy, Campaign Reporting and Visualization, and Brief Development
• Foster an environment of innovation, inclusion, challenge, trust, and development

Required Qualifications

• Bachelor's degree, preferably in Business/Marketing or a Health Sciences related field
• 4+ years of pharmaceutical business experience
• Experience in HCP marketing (pharmaceutical company or agency) or other relevant commercial roles including omni-channel marketing, market access, sales, or sales training
• Minimum of 2 days per week in office required in either Philadelphia, PA or Durham, NC
• Ability to travel up to 20% domestically

Preferred Qualifications

• Master's Degree (MBA)
• Prior marketing launch experience
• Core marketing experience, including strategy development and execution
• Demonstrated ability to manage external agencies and lead cross-functional teams
• Experience in respiratory disease and/or pulmonology
• Experience bringing promotional materials through legal, regulatory and medical review (PRT)
• Excellent communication skills (written & verbal), with the ability to present effectively to groups and senior leaders

Benefits & Perks

• Access to a comprehensive benefits program as outlined in the GSK US Benefits Summary