Marketing Manager (Retail Cannabis, Multi-Location)

About Joyful Shores

Joyful Shores is a licensed adult-use cannabis dispensary built on a simple idea: cannabis made simple. We are a lifestyle-forward retail brand operating across New York and New Jersey, powered by a modern retail system, an AI-driven marketing engine, and a team that takes the work seriously without taking itself too seriously.

Marketing at Joyful Shores is not traditional. It is a purpose-built, AI-powered system designed to operate with speed, consistency, and precision across every channel. This role is the person who runs that system.

Role Overview

The Marketing Manager is the execution engine of the Joyful Shores marketing operation. The CMO owns strategy and the marketing plan. This role owns everything that comes after — making the plan run, every day, without fail, across two markets.

On one side of this role, you are managing a sophisticated AI-powered marketing system: maintaining the website, publishing content, managing loyalty promotions, keeping every online channel current and optimized. On the other side, you are on the ground — coordinating street teams, managing local sign vendors, executing grassroots activations, and building the kind of neighborhood presence that no algorithm can manufacture.

This role requires someone who is intensely interested in AI as a working tool, not as a buzzword. You will use AI systems daily to execute content, manage campaigns, write copy, and operate the marketing machine at a pace and scale that would not be possible otherwise. If you are not actively curious about AI and already using it in your work, this is not the role for you.

You are a self-starter. You do not need to be managed. You are accountable for your output, not your hours. You take the plan and you run.

Key Responsibilities

1. AI-Powered Marketing Engine — Daily Operations

• Operate and maintain the full AI-powered marketing system across all digital channels for both NY and NJ locations
• Execute the marketing calendar developed by the CMO — on time, on brand, without gaps
• Use AI tools to generate, schedule, and publish content across social, email, and digital platforms at scale
• Monitor channel performance daily; surface insights to the CMO and apply optimizations in real time
• Ensure all AI-generated content is reviewed, brand-accurate, and compliant before it goes live
• Stay current on evolving AI marketing tools and proactively identify opportunities to improve the system

2. Website & Digital Presence Management

• Own day-to-day website maintenance for both locations — menus, promotions, page content, and imagery
• Ensure Dutchie-powered online menus are accurate, current, and visually consistent at all times
• Manage Leafly storefronts and advertising placements for both locations
• Maintain all digital listings, hours, and location data across platforms (Google, Weedmaps, Leafly, etc.)
• Flag and resolve any digital discrepancies or outdated content immediately

3. Loyalty, Promotions & CRM Execution

• Execute all loyalty and promotional campaigns through Dutchie in alignment with the CMO’s plan
• Manage Joyful Perks loyalty program communications, offers, and member-facing content
• Coordinate promotional timing across digital and in-store channels to ensure a consistent, seamless experience
• Track promotion performance and report results to the CMO

4. Content Creation & Asset Management

• Own the content library for both locations — organized, current, and ready to deploy
• Produce and manage product photography, short-form video, and lifestyle content using AI-assisted workflows
• Coordinate with store teams to ensure new inventory is photographed and live-ready at launch
• Maintain a zero-tolerance standard for stale, off-brand, or inaccurate content across any channel

5. Street-Level & Local Marketing

• Execute all local and grassroots marketing efforts — including street team management, flyer distribution, and community activations
• Manage relationships with local vendors including signage, print, and event services
• Coordinate in-store marketing materials: signage, promotional displays, and branded touchpoints
• Identify and pursue local partnerships, sponsorships, and community engagement opportunities in both markets
• Represent Joyful Shores at off-site events and activations as needed
• Build a visible, respected local presence in both the New York and New Jersey markets

6. Brand Partner & Vendor Coordination

• Execute co-marketing programs with brand and vendor partners per CMO direction
• Manage partner asset delivery, approvals, and campaign timelines
• Track and report partnership performance

What Success Looks Like

• Every channel — website, social, Leafly, Dutchie, email — is current, accurate, and on-brand at all times
• The marketing calendar runs on schedule with zero missed beats
• Local presence in both markets is visible, consistent, and growing
• AI tools are being used to their full capacity — not as a shortcut, but as a force multiplier
• The CMO spends zero time chasing execution; this person handles it

Qualifications

Experience

• 3–5 years of experience in marketing, content creation, digital marketing, or brand management
• Demonstrated experience managing multi-channel campaigns independently, from execution to reporting
• Hands-on experience with AI marketing tools in a professional context — required, not preferred
• Multi-location or multi-market experience a strong plus
• Cannabis industry experience a plus but not required

Skills & Competencies

• Deep, working fluency with AI tools — you use them every day and know how to get real results from them
• Strong visual standards and content creation skills: photography, short-form video, basic editing
• Systems-oriented: you build and maintain workflows, not just one-off tasks
• Comfortable with data — able to pull, interpret, and act on performance metrics without being asked
• Familiarity with Dutchie, Leafly, or cannabis retail platforms is a strong plus
• Organized and responsive; can manage competing priorities across two stores without losing details
• Comfortable operating both behind a screen and on the street — this role does both

Who You Are

• An extreme self-starter. You do not wait to be told what to do next.
• Accountable for output, not effort. You measure yourself by results.
• Intensely interested in AI as a professional tool — you are building expertise here, not experimenting casually
• Organized enough to manage a multi-location marketing operation and scrappy enough to hand out flyers on a Saturday
• Excited about building a real brand in real communities — not just pushing content into a void
• Reliable, consistent, and not precious about doing whatever the work requires

Working Conditions

• Regular travel between NY and NJ locations required
• Some evening and weekend availability required for events, activations, and store launches
• Primarily based out of the West Babylon, NY location

Growth Opportunity

This is a foundational hire at a brand being built from the ground up. Clear path toward:

• Director of Marketing
• VP of Marketing & Brand
• Multi-location Marketing & Brand Operations leadership

Candidates should be able to reliably commute to Babylon, NY, as this role requires consistent onsite presence.

Equal Employment Opportunity Statement

Joyful Shores is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship, sex, gender identity or expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other protected classification under applicable federal, state, or local laws. All employment decisions are based on qualifications, merit, and business needs.

Pay

$60,000.00 - $68,000.00 per year

Benefits

• Paid time off