Marketing Manager – SaaS Product Launch

About the Role

We are looking for a dynamic and strategic marketing professional to lead the launch and growth of our new SaaS product. This role requires complete ownership of marketing strategy, execution, and performance tracking in an unstructured, high-growth environment.

Key Responsibilities

• Develop and execute the go-to-market (GTM) strategy for a new SaaS product

• Identify, test, and scale the most effective marketing channels (performance, digital, partnerships, etc.)

• Drive product awareness, lead generation, demos, and conversions

• Plan and execute content marketing initiatives, including blogs, email campaigns, and marketing collateral

• Create or oversee high-quality written content to support SEO, engagement, and demand generation

• Develop and manage email marketing campaigns (drip campaigns, newsletters, product communication)

• Continuously analyze campaign performance and optimize strategies based on data

• Manage and allocate marketing budgets efficiently to maximize ROI

• Define clear timelines, KPIs, and expected outcomes for all marketing activities

• Track and report actual vs expected performance to stakeholders

• Clearly communicate product value proposition to target customers (B2B/service providers)

• Collaborate with internal teams for positioning, messaging, and integrations

Requirements

• Proven experience in SaaS / B2B marketing

• Experience in launching or scaling a product from scratch

• Understanding of digital marketing channels (SEO, SEM, paid ads, email marketing, content marketing)

• Excellent written and verbal communication skills

• Hands-on experience in content marketing, blog writing, and email campaigns

• Ability to translate complex product features into simple, compelling messaging

• Strong analytical and data-driven decision-making skills

• Ability to work independently in a remote environment

• Strong stakeholder management and communication skills

Preferred Skills

• Experience with CRM and marketing tools (Zoho, HubSpot, Salesforce, etc.)

• Knowledge of subscription-based SaaS business models

• Experience targeting service-based businesses

Success Metrics

• Growth in product awareness and visibility

• Number of qualified leads and product demos

• Improvement in conversion rates and revenue contribution

• ROI on marketing spend

Work Setup

• Timezone: EST working hours required.

• Fast-moving, ownership-heavy environment with high autonomy.

Benefits

• Salary Range - 8LPA to 18LPA INR

• Remote work: Enjoy location flexibility so you can excel from anywhere.

• 24 days paid time off (PTO): Generous leave to recharge and balance life.

• Canadian employer: Work with a stable, reputable company compliant with Canadian standards.

• Mediclaim: Health coverage to keep you protected.

• Supportive team: Collaborate with friendly colleagues who help each other succeed.

• Culture of ownership, innovation, and continuous learning: Grow your skills, bring new ideas, and shape how we work every day.

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹1,800,000.00 per year

Benefits:

• Flexible schedule

• Internet reimbursement

• Leave encashment

• Life insurance

• Paid sick time

• Paid time off

• Work from home

Work Location: Remote