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Senior A/SEO Manager

Haystack

Richmond · Hybrid Full-time Senior 1mo ago

About the role

The Role

  • Lead strategy for brand discovery and conversion across modern search and AI-driven answer ecosystems.
  • Evolve SEO into A/SEO, encompassing traditional search, generative answer experiences, and LLM-driven discovery.
  • Drive Answer Engine Optimization (AEO) on social and community platforms for recommendations.
  • Set roadmaps, define key metrics, and drive execution through cross-functional collaboration.
  • Scale impact by creating and maintaining AI agents for automated research and reporting.
  • Partner with Product, Engineering, Content, Brand, Social, Analytics, and PR to align initiatives.

What You'll Need

  • 5-7+ years of experience in A/SEO or related fields.
  • Proven ability to set strategy, create roadmaps, and lead cross-functional execution.
  • Strong understanding of modern search, AI-driven discovery, and LLM-based answer ecosystems.
  • Experience shaping authority strategies, including backlinks, citations, and earned media.
  • Demonstrated experience in designing and evaluating A/B testing and experimentation programs.
  • Hands-on experience with AI agents or automation workflows.

What's On Offer

  • Competitive compensation and total rewards incentives.
  • Comprehensive healthcare coverage and multiple 401(k) savings plan options.
  • Generous paid time off, including holidays and paid family leave.
  • Support for professional development, including tuition reimbursement.
  • Robust wellness programs.

Skills

AIA/SEOAEOLLMSEO

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