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mimi

Marketing Manager - SEO / Online

HashRoot

India · On-site Full-time 3d ago

About the role

As a Digital Marketing Specialist at our company, you will play a crucial role in enhancing our online presence and driving demand in global markets. Your passion for digital marketing, performance campaigns, analytics, and brand growth in the IT services sector will be key to your success in this role.

**Key Responsibilities:** - Plan, execute, and optimize digital marketing campaigns on various channels such as Google Ads, LinkedIn, social media, and email marketing. - Manage SEO and SEM strategies to boost organic traffic and lead generation. - Develop and oversee compelling content for websites, blogs, landing pages, and social media platforms. - Monitor, analyze, and present campaign performance data using tools like Google Analytics and marketing dashboards. - Collaborate closely with business development and sales teams to align marketing efforts with revenue targets. - Maintain and enhance website content, landing pages, and conversion optimization practices. - Stay abreast of the latest digital marketing trends, tools, and best practices. - Support brand-building activities, webinars, events, and promotional campaigns.

**Required Skills & Experience:** - Proven track record as a Digital Marketing Specialist / Executive. - Thorough understanding of SEO, SEM, Google Ads, social media marketing, and email campaigns. - Hands-on experience with Google Analytics, Search Console, and marketing automation tools. - Proficiency in data analysis, deriving insights, and optimizing campaigns. - Exceptional written and verbal communication abilities. - Experience in IT services, cloud, or technology marketing is advantageous.

**Good to Have:** - Familiarity with LinkedIn Ads, B2B lead generation, and performance marketing. - Knowledge of content marketing, inbound marketing, and CRM tools. - Exposure to marketing platforms like HubSpot, Zoho, or similar tools. As a Digital Marketing Specialist at our company, you will play a crucial role in enhancing our online presence and driving demand in global markets. Your passion for digital marketing, performance campaigns, analytics, and brand growth in the IT services sector will be key to your success in this role.

**Key Responsibilities:** - Plan, execute, and optimize digital marketing campaigns on various channels such as Google Ads, LinkedIn, social media, and email marketing. - Manage SEO and SEM strategies to boost organic traffic and lead generation. - Develop and oversee compelling content for websites, blogs, landing pages, and social media platforms. - Monitor, analyze, and present campaign performance data using tools like Google Analytics and marketing dashboards. - Collaborate closely with business development and sales teams to align marketing efforts with revenue targets. - Maintain and enhance website content, landing pages, and conversion optimization practices. - Stay abreast of the latest digital marketing trends, tools, and best practices. - Support brand-building activities, webinars, events, and promotional campaigns.

**Required Skills & Experience:** - Proven track record as a Digital Marketing Specialist / Executive. - Thorough understanding of SEO, SEM, Google Ads, social media marketing, and email campaigns. - Hands-on experience with Google Analytics, Search Console, and marketing automation tools. - Proficiency in data analysis, deriving insights, and optimizing campaigns. - Exceptional written and verbal communication abilities. - Experience in IT services, cloud, or technology marketing is advantageous.

**Good to Have:** - Familiarity with LinkedIn Ads, B2B lead generation, and performance marketing. - Knowledge of content marketing, inbound marketing, and CRM tools. - Exposure to marketing platforms like HubSpot, Zoho, or similar tools.

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