Marketing Manager Specialist

Liberty Tax Service

Job Title

Marketing Manager Specialist

Department / Business Unit

Marketing

Reports to

CMO

Status

Full-Time

FLSA Status

Exempt

Job Summary

The Marketing Manager Specialist plays a vital role in crafting dynamic marketing strategies geared towards driving growth, enhancing engagement, and elevating brand awareness. This position entails conceptualizing and executing comprehensive marketing initiatives, managing both digital and traditional marketing efforts, and analyzing market dynamics to ensure a competitive advantage. The ideal candidate will be proficient in modern marketing tools and methodologies, capable of managing multiple projects effectively, and possess a strong history of leading integrated marketing campaigns from inception to realization.

Responsibilities / Duties

• Develop and implement strategic marketing plans that resonate with business objectives, stimulate revenue growth, and bolster brand visibility.
• Collaborate across teams—including sales, product development, and creative departments—to optimize campaign effectiveness and improve market standing.
• Plan, execute, and manage marketing campaigns across a variety of channels like digital, email, social media, content marketing, and events.
• Oversee budget management for campaigns, ensuring cost efficiency and maximizing return on investment (ROI).
• Conduct market research to grasp trends, customer needs, and competitive analysis.
• Lead the creation of compelling content that reflects the brand's voice and supports both branding and lead generation initiatives.
• Maintain consistent messaging across all marketing platforms and materials.
• Drive digital marketing efforts, including SEO/SEM, social media marketing, PPC, email marketing, and website enhancement.
• Leverage analytics to assess campaign performance, gather insights, and recommend ongoing improvements.
• Monitor key performance indicators (KPIs), prepare reports, and present findings to senior management.
• Inspire and mentor a team of marketing professionals to align with the company’s vision while promoting personal growth and development.
• Foster a collaborative, innovative team culture that encourages creativity and continuous learning.
• Identify and build strategic partnerships and sponsorships to broaden the company's influence and boost brand credibility.
• Organize events, webinars, and community initiatives to strengthen brand presence and customer loyalty.

Qualifications

• Demonstrated success in crafting and executing effective marketing campaigns.
• Strong knowledge of digital marketing, social media, SEO, and analytical tools (e.g., Google Analytics, CRM systems).
• Exceptional written and verbal communication abilities, with a keen eye for crafting engaging content.
• Able to thrive in a fast-paced environment, managing various projects with precision and skill.
• Proven experience in team leadership, promoting cooperation, and encouraging professional growth.

Education and Experience

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or relevant certification is advantageous.
• 5+ years of marketing experience, with a minimum of 2 years in a managerial capacity.

Physical Requirements

This role requires working at a desk in the corporate office for extended periods, typically up to eight hours.

Work Environment

The work environment characteristics outlined here represent those that a candidate must meet to successfully perform essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to fulfill essential duties. The employee is not exposed to outdoor weather conditions while performing job duties.

Equal Opportunity Statement

Liberty Tax is committed to equal opportunity employment.