Marketing Manager (Strategy & Growth Focus) – SoftSeason Furniture

About Us

SoftSeason Furniture is a Canadian brand focused on designing functional, high-quality furniture that blends modern aesthetics with real-life usability—built to elevate everyday living.

We are a fast-growing e-commerce business serving customers across Canada, with a strong focus on performance-driven marketing and scalable growth.

Role Overview

This is a strategy-first leadership role, not just ad management.

We are looking for someone who:

• Can own and drive the full marketing strategy
• Understands how to scale revenue in e-commerce
• Can either execute ads directly or lead an ads specialist
• Focuses on profitability, conversion, and growth

Key Responsibilities

Marketing Strategy & Growth

• Build and execute a full-funnel marketing strategy
• Plan campaigns for promotions, launches, and seasonal sales
• Identify opportunities to increase conversion rate, AOV, and revenue
• Strengthen brand positioning in the Canadian market

Paid Advertising (Execution or Oversight)

• Manage or oversee Meta Ads and Google Ads
• Optimize campaigns based on ROAS, CPA, and revenue performance
• Work with internal or external ad specialists if needed
• Ensure proper tracking (Meta Pixel, GA, etc.)

Sales & Conversion Optimization

• Analyze and improve website performance (CRO)
• Optimize landing pages, product pages, and offers
• Improve the full customer journey from ad → site → purchase

Team Leadership & Collaboration

• Work with internal team members and external partners
• Provide clear direction and ensure execution aligns with strategy

Performance & Analytics

• Track and optimize:
• Revenue
• Conversion rate
• ROAS
• Customer acquisition cost
• Provide actionable insights and reports

Requirements

• Proven experience as a Marketing Manager or Growth Manager in e-commerce
• Strong knowledge of:
• Paid ads (Meta & Google)
• Sales funnels & customer journey
• Conversion rate optimization (CRO)
• Ability to think strategically and execute
• Strong leadership and communication skills
• Data-driven mindset
• Proven ability to identify and capitalize on new and emerging sales channels (including social commerce, marketplaces, and platform-driven trends) to drive scalable revenue growth
• Experience in e-commerce brands is a plus

What We’re Looking For

• Someone who thinks like a business owner
• Focused on driving revenue, not just running ads
• Strong decision-maker with real experience scaling brands
• Proactive, accountable, and results-oriented

Work Setup

• Flexible: Remote or In-Person
• In-person option available in Vancouver
• Must be available during PST working hours

Compensation

• Competitive (based on experience)
• Performance-based incentives available

How to Apply

Please include:

• Your experience with e-commerce brands
• Results you’ve achieved (ROAS, revenue growth, etc.)
• Whether you run ads yourself or manage a team
• Any portfolio or case studies