Marketing Manager (Travel & Touring) - Milnerton

About

Travel & Touring Company, specialising in creating exceptional tailor-made African Safaris based in Milnerton, Cape Town, is looking for a Marketing Manager. Responsible for driving qualified lead generation, brand growth, and revenue contribution through a modern, data-driven marketing strategy. The role focuses on growing demand in key international markets through a mix of digital acquisition, organic growth, content marketing, CRM marketing, and brand positioning. Working closely with the Sales Manager, the Marketing Manager ensures marketing efforts generate high-quality leads, support conversion, and strengthens their position as a trusted African safari travel specialist.

Responsibilities

Marketing Strategy

• Develop and execute the marketing strategy aligned with revenue targets
• Identify growth opportunities across international markets
• Manage and optimise the annual marketing budget
• Analyse market trends, competitor positioning, and customer behaviour

Digital Marketing & Lead Generation

• Drive lead generation across paid media, SEO, and digital campaigns
• Oversee performance marketing including Google Ads and Meta advertising
• Optimise campaigns for cost per lead, lead quality, and ROI
• Improve website conversion performance and landing pages

Organic Growth & Content

• Lead the SEO and content marketing strategy
• Grow organic traffic and inbound leads
• Oversee blogs, guides, newsletters, and digital content
• Ensure website content remains engaging, relevant, and conversion focused

CRM & Lead Nurturing

• Manage CRM marketing and lead nurture journeys
• Work with the sales team to improve lead quality and conversion
• Develop campaigns to drive repeat and referral business

Brand & Market Presence

• Maintain a consistent brand voice and messaging
• Grow brand awareness in key international markets
• Identify PR, partnership, and influencer opportunities within the travel industry

Performance & Reporting

• Analyse lead quality, channel performance, and conversion metrics
• Provide insights to improve marketing effectiveness and sales outcomes
• Track and report on marketing performance and ROI

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years experience in digital marketing
• Experience within the travel or tourism industry
• Strong understanding of SEO, paid media, content marketing, and CRM marketing
• Experience analysing campaign performance and marketing ROI
• Ability to align marketing activity with sales performance and business growth
• Strong ability to analyse metrics, identify trends, and make data-driven decisions.
• Knowledge of Google Ads, social media platforms, SEO tools, and content management systems (CMS).
• Excellent verbal and written communication skills for reporting and content creation.
• Ability to create engaging, original content and innovate with new marketing strategies.