Digital Marketing Manager

About Our Client

Our client is a UK-based leader in outsourced customer services, known for driving transformative business growth through tailored service solutions. With a strong foundation in innovation and customer excellence, the company operates at the forefront of creative and technical support, serving clients across multiple industries. Their Cape Town office plays a critical role in the business, offering a vibrant work environment and the opportunity to work closely with international teams.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals
• Define and segment target audiences and tailor messaging accordingly
• Plan and manage a marketing calendar of campaigns, promotions, and seasonal activity
• Grow and manage company presence on LinkedIn and Facebook with compelling content
• Lead PPC efforts on Google Ads, Meta Ads, and others, managing bids, audience,and performance
• Conduct keyword research and manage SEO activities, including content and technical improvements
• Collaborate on content and campaign assets like landing pages, creatives, and email flows
• Drive and manage full-funnel campaigns with continuous A/B testing and optimisation
• Track marketing KPIs (CTR, CAC, ROI) using analytics tools like Google Analytics and CRM dashboards
• Report campaign performance and recommend improvements to the CEO
• Manage marketing budgets effectively to optimise results
• Promote CEO thought leadership through industry insights and content strategy

Qualifications

• 3 - 8 years of experience in digital marketing, with 12 years in a lead or managerial role
• Bachelor's degree in Marketing, Communications, Business, or related field
• Strong command of tools including Google Ads, Meta Ads, Google Analytics, SEO platforms (SEMrush, Ahrefs), email marketing systems, and CRM tools
• Solid understanding of SEO, paid media, campaign design, and marketing metrics
• Strong analytical ability and results-driven mindset
• Experience in the arts or creative industries is highly desirable
• Creative, self-motivated, and able to manage projects independently
• Excellent communication and collaboration skills