Marketing Manager (w/m/d) Schwerpunkt Online Marketing

About Us

Beratung? Ja, aber anders! Unsere Kultur macht den Unterschied!

Als unabhängige, internationale Managementberatung begegnen wir täglich spannenden Aufgaben und Kunden. Durch individuelle Stärken und Talente sowie umfassende Expertise wachsen wir über uns hinaus. Wir nehmen Herausforderungen an – als Team auf Augenhöhe. Freundschaftlich und mit Humor. Successfully together! That's Horváth.

Your Perspectives

• Responsibility: You will take on the central role for maintaining and further developing our corporate website with numerous country-specific microsites. With both excellent technical and content understanding, you will ensure that our website is always up-to-date and user-centric. You will regularly update and optimize the website. You will work data-driven, use insights from tracking and analysis tools (e.g., Google Analytics), and derive concrete measures from them. Always with the goal of improving the user journey and sustainably increasing the performance of our website.
• Online Marketing: You are proficient in all matters concerning SEO (SEMrush)/GEO and SEA and will significantly drive our online and performance marketing activities. Together with our campaign managers, you will increase our digital reach, interactions, and conversion rates. Experience in e-mail marketing (Evalanche) and social media (LinkedIn) is a plus.
• Content is King! With your excellent linguistic skills, including in English, you will always ensure the error-free and media-appropriate presentation of our complex technical topics for the various online channels.

Your Contribution to Our Team

• Team Player: Friendly collaboration and open exchange of knowledge and experience are as important to you as they are to us. You act hands-on, enjoy the shared challenge, and are motivated to continuously develop and optimize your area of responsibility. And last but not least: We have humor – do you?
• Your Competencies: You can impress with several years of experience and comprehensive knowledge in digital marketing in the B2B environment (ideally in the professional services sector) or with understanding and interest in economic topics. You have sound experience in managing corporate websites (Typo3) and a good understanding of the most important online marketing disciplines – from SEO/GEO and SEA to performance campaigns and web analytics tools like GA4. You are familiar with current online trends, especially regarding AI solutions, and implement them in a target-group-oriented manner. A convincing and confident demeanor, as well as a structured and reliable way of working, complete your profile.
• Your Academic Background: You have completed a degree in Marketing/Communication, Digital Media/Online Marketing, or Business Administration with relevant specializations and at least 5 years of professional experience. Through continuous further training, you stay up-to-date in the rapidly evolving online world, bringing the best prerequisites to get started with us directly.

Benefits

• Work Flexibly. Succeed Sustainably. With our clients, we shape the world of tomorrow. The demands on our work are high – no question. We offer you ideal framework conditions to give your best every day. A modern agile work environment and home office solutions: We offer flexible and individual options for your work-life balance.
• Horváth Spirit. Not just a team in terms of expertise. Our cohesion is unique. As a team, we meet on many occasions. Legendary Horváth Camps, summer and Christmas parties, get-togethers at our locations, team meetings, or networking events: We exchange ideas, celebrate together, learn from each other, and are a great team not just in terms of expertise.
• Grow Personally. Shape the Future. With us, you will find everything you need to never stand still. Regular networking, mentoring, feedback, seminars, and a wide range of training courses (on- and offline) support you in your career development.

All our benefits can be found here.

Become a Part of Us

As part of us, you are characterized by being among the best in your field. It is extraordinary people like you who shape our success story with their achievements. Our employees make the difference: in working with our clients, in our interactions with each other, and for each other. Every day. That is why we are committed to supporting you in your career at Horváth. We nurture what sets us apart – the shared culture of trust and openness, the pursuit of competence, innovation, and entrepreneurship. That is our claim. Become a part of our success story!

Apply online now!

Contact Person:

Katrin Lavorato | Horváth & Partner GmbH | Phone: +49 711 66919-0

www.horvath-partners.com | https://www.instagram.com/horvath.career/