Marketing Manager/Director, Kerastase, Ppd n.Asia

Regional Brand Strategy

Defining and implementing the regional brand strategy to drive sustainable growth, market share, and "Top of Mind" prestige status. This role involves lead&influce brand growth strategy in N.A. markets, especially China and Korea. And driving the business transition to more D2C consumer driven and O+O model.

Responsibilities

• Regional Brand Strategy: Adapt global launches to the N.A. calendar (e.g., 11.11 618, CNY). Providing insights and aligning with markets/DMI.
• Consumer&Marekts Insights: Identify emerging trends in N.A.(e.g., anti-hair loss, scalp health, premium gifting) and feed back to DMI on influence future dev. Plan.
• Business KPIs Accountability: Drive&Support market topline growth and market share while optimizing the marketing budget, A&I, forecast&supply management across markets.
• Talent Leadership: Manage and inspire local marketing teams across different markets, fostering a communication of excellence and agility.