Marketing Manager:in – Business Units / Programs

About

The Executive Education of the University of Zurich (Faculty of Business, Economics and Information Technology) offers diverse further education programs (EMBA, certificate programs, and company-specific programs) for a national and international clientele. Experienced and aspiring leaders will find the right further education with us – well-founded, reflective, practice-oriented, and taught with the highest commitment. At the heart of Executive Education are the customers and the joint creation of value.

Marketing Manager:in – Business Units / Programs

Responsibilities

• You are responsible for the marketing and sales support of selected business units or their programs, from positioning to implementation
• You develop integrated marketing and go-to-market strategies to increase visibility, demand, and participant numbers
• You manage and optimize lead-generating measures along the entire funnel (e.g., digital campaigns, content, events)
• You act as a central point of contact and sparring partner for program managers in all marketing and sales matters
• You coordinate and manage internal and external stakeholders (e.g., agencies, specialists) and ensure consistent implementation
• You plan and are responsible for budgets, resources, and priorities for the marketing of your business unit(s)
• You analyze market, customer, and performance data and derive concrete optimization measures from it
• You actively contribute to the further development of our marketing and sales processes and to the bundling of competencies within the team

Profile

• You have several years of experience in marketing (company, organization/association, or agency), ideally related to services or complex offerings
• You think strategically and consistently and independently implement your ideas
• You understand target groups and their needs and translate them into relevant content and effective communication
• You act entrepreneurially and manage marketing measures with a clear focus on impact, demand, and results
• You move confidently in an environment with diverse stakeholders and interests and manage to advance topics and build trust
• You work in a structured, self-reliant manner and maintain an overview even in complex environments
• You are team-oriented, open to change, and actively contribute to the development and advancement of a shared understanding of marketing
• You have experience with marketing performance, automation, and AI-supported tools (CRM, CMS, analytics platforms, etc.)
• You believe in "lifelong learning" and are generally education-affine and interested
• You are innovative, creative, and courageous in your proposals and decisions
• You communicate fluently in German and English

Benefits

Our employees benefit from diverse and attractive offers. Learn more at: https://www.uzh.ch/de/explore/work.html.

Location

Executive Education of the Faculty of Business, Economics and Information Technology

Application Information

Please submit your complete application documents as a PDF file by April 30, 2026 via the link below "Apply now".

Further Information

Questions about the position André Doutreval Head of Marketing and Sales Please submit your complete application documents by April 30, 2026 via the link below "Apply now".

andré.doutreval@execed.uzh.ch

Working at UZH As the largest university in Switzerland, the University of Zurich offers a wide range of attractive positions in various fields and professional areas. With around 10,000 employees and currently 12 professional profiles for apprentices, the university offers an inspiring work environment in top-level research and education. Put your talent and skills to work with us. Learn more about UZH as an employer!