Marketing Manager:in Partnerships & Events

About the Role

In this role, you will be responsible for the planning, activation, and implementation of sponsoring measures (focus on football) and events with the aim of achieving sustainable brand impact, strong fan loyalty, and clearly measurable business impact.

What to Expect

• Holistic responsibility for the implementation and activation of sponsoring engagements
• Planning, conception, and execution of events, as well as hospitality and experience formats
• Development and implementation of target group-oriented activations along the fan and customer journey (online & offline)
• Further development of sponsoring, content, digital, and social concepts with a focus on strong brand experiences
• Management and coordination of partners, clubs, agencies, and internal stakeholders
• Responsibility for budget management, quality assurance, and adherence to standards and guidelines
• Monitoring, reporting, and continuous optimization of measures based on relevant KPIs

What You Bring

• Completed studies (HF/FH/Uni) in Marketing, Communications, Business Administration, or Sports/Event Management
• Several years of professional experience in marketing, sponsoring, or event management
• 3-5 years of experience in (sports) sponsoring, ideally in the football environment or with leagues/clubs
• Experience in activating sponsoring partnerships as well as in matchday and fan activations
• Sound know-how in content, digital, and social marketing (e-commerce is an advantage)
• Excellent German and good English skills (French is an advantage)
• Proactive, structured, and resilient personality with a high degree of personal responsibility, creativity, and team spirit

About Us

"Together we shape the commerce of tomorrow." Brack.Alltron employs around 1300 people and generates over one billion in revenue. The company exists because one person had the courage to find new paths and follow them. Our success story shows that through each individual, together, something great is created, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, promote and challenge each other, and enjoy what we do every day.

Benefits

• Discounts: Attractive discounts in the Brack online shop, as well as lunch discounts and staff restaurants in Mägenwil and Willisau.
• Recreation: At least 5 weeks of vacation, with the option to purchase additional vacation days and take unpaid leave.
• Development: Internal training in our own Academy, as well as financial support for external further education.
• Family: 18 weeks of paid maternity leave with the possibility of extension and 4 weeks of paid paternity leave.
• Insurance: Above-average - 100% wage continuation and full financing of the daily sickness allowance insurance by the employer.
• Mobility: Free parking, financial contribution to public transport, and pool vehicles for business appointments.