Marketing Officer

About Link Credit Union

Link Credit Union is a member-owned financial cooperative serving our communities with people-centred, responsible financial services. We offer savings, lending and current accounts and are committed to supporting our members at every stage of their financial journey.

As we continue to grow and evolve, we are focused on strengthening relationships with existing members while attracting the next generation of members, particularly younger adults starting out financially.

Role Overview

We are seeking a full-time, creative Marketing Officer to play a key role in shaping how Link Credit Union engages with its members and the wider community.

This is a hands-on, strategic role across the full marketing mix, including digital marketing, social media, community engagement, youth initiatives, and brand development. You will work closely with senior management and committees and will have real ownership over campaigns and outcomes.

Overview of responsibilities

• Marketing and Business development strategy and planning
• Management of the credit union's digital and social media platforms
• Management and growth for the credit union's youth engagement
• Lead and design the production of the credit union's campaign and brand
• Support and represent the credit union at community events
• Ensuring the highest standards of compliance and governance

Key Responsibilities

• Develop and implement an annual marketing and digital strategy aligned with organisational goals
• Manage and grow Link Credit Union’s social media presence, creating engaging, platform-native content
• Manage and coordinate all outsourced marketing activity, acting as the key point of contact between internal stakeholders and external design and digital providers.
• Work closely with Management and relevant Committees to align marketing activity with strategic objectives
• Ensure all marketing and communications activity complies with regulatory, legislative, and governance requirements
• Provide regular updates, reports, and insights to Management, Committees and Board
• Plan, execute and measure digital, email and paid advertising campaigns
• Drive youth engagement initiatives to grow membership and product uptake
• Manage website content, newsletters and member communications
• Coordinate marketing campaigns, sponsorships, events and community activities
• Track performance and demonstrate return on investment across all marketing activities

About You

You will be a creative, organised and commercially minded marketer with a passion for community-focused organisations.

You will ideally have:

• A third-level qualification in Marketing, Digital Marketing, Communications or a related discipline
• At least 2 years’ experience in a marketing role with strong digital and social media expertise
• Full clean driving license and access to a vehicle as flexibility to attend ‘out of hours’ events will be required.
• Proven experience creating content and campaigns that successfully engage younger audiences, including short-form video and platform-native content desirable.
• Experience managing paid digital advertising campaigns (Meta Ads, Google Ads, or equivalent).
• Experience using email marketing platforms and CRM or contact management tools.
• Hands-on experience with paid digital advertising campaigns
• Strong communication, copywriting and analytical skills
• An appreciation of the credit union ethos and community values

How to Apply

Closing Date: Wednesday, 5th of May 2026 at 5:00p.m. Please provide a cover letter with your application. A full job description for this role is available upon request.

Link Credit Union Limited is an Equal Opportunities Employer.

Link Credit Union Limited is proud to support a diverse and inclusive working environment.

Link Credit Union Limited is regulated by the Central Bank of Ireland

Shortlisting for this role will be based on the information available via applications