Marketing Operations & Growth Manager

About

We are seeking applicants who are looking for the opportunity to plant roots and grow with a purpose‑driven organization. Würk provides an all‑in‑one workforce management solution to employers in highly regulated industries including but not limited to cannabis, hemp, alcohol, casino, healthcare and construction. We've created a dynamic system to manage payroll, HR, timekeeping, and tax compliance, streamlining operations and minimizing regulatory risk. Our responsibility is to protect our clients so they can focus on their business. If you are passionate about using your skills and talents to do good, we at Würk want to meet you!

Würk is seeking a highly skilled Marketing Operations & Growth Manager to build the automation and optimizations needed to scale full‑funnel pipeline growth across new industries and enterprise markets. This hybrid role blends marketing operations, growth marketing, marketing automation, CRO, analytics, and campaign execution to accelerate measurable revenue impact. Reporting to the Director of Marketing, this position is ideal for a data‑driven marketer capable of building sophisticated systems while producing high‑quality growth programs.

Responsibilities

• Vertical & Enterprise Marketing

  • Develop keyword‑optimized industry‑specific landing pages and enterprise‑ready product positioning.
  • Collaborate with Sales to align messaging, improve conversion rate and nurturing throughout long sales cycles.

• Marketing Automation, Email & Lifecycle Nurture

  • Build and manage HubSpot workflows, lifecycle stages, lead scoring and segmentation.
  • Create targeted, persona‑based vertical nurture sequences for enterprise and mid‑market audiences.
  • Execute automated product, feature, onboarding, retention, and upsell campaigns.

• Analytics, Reporting & Attribution

  • Own GA4, Looker Studio dashboards, UTMs, and attribution modeling frameworks.
  • Ensure accurate source tracking, funnel integrity, and ROI visibility across channels.
  • Deliver monthly reporting on pipeline contribution, conversion metrics, and marketing performance.

• Cross‑Departmental Support

  • Partner with Sales to optimize pipeline velocity, lead scoring accuracy and lead nurturing sequences.
  • Support Customer Success with automated email sequences for client communications and retention.
  • Collaborate with Product Team to create product marketing sequences for current clients and prospects.
  • Collaborate with Partnerships through email lead nurture, content development, Salesforce dashboard reporting & analysis.

• SEO, Content & Conversion Optimization

  • Conduct regular keyword analysis to ensure SEO best practices and content optimizations across the website.
  • Improve conversion rate optimization through A/B testing, UX/UI enhancements, call‑to‑action optimization, and analytics insights.

Required Skill Sets and Experience

• Bachelor’s degree in marketing, business, analytics, or related field.
• 5+ years’ experience across digital marketing, marketing operations, growth, or demand generation.
• Strong expertise in CRMs, including Salesforce and HubSpot.
• Strong expertise in HubSpot automation, lifecycle marketing architecture, lead scoring, and segmentation.
• Proven success increasing pipeline growth through CRO and multi‑channel digital strategy.
• Hands‑on experience with GA4, Looker Studio, UTMs, and attribution models.
• Excellent writing, editing, and content structuring abilities.
• Strong project management and cross‑functional communication skills.
• HTML/CSS, graphic design, or light development skills a plus.
• B2B SaaS experience a plus.
• HCM, workforce management & HR industry experience a plus.

Benefits (What’s in it for you?)

• Competitive medical, dental, and vision plans
• 100% employer‑paid basic life insurance, short‑term disability, and employee assistance programs
• 401(k) traditional and Roth plans with employer match
• Generous PTO, bonus, and stock options
• $400 office equipment reimbursement
• $300/year fitness reimbursement
• Internet reimbursement
• Paid professional development & tuition reimbursement
• Generous referral bonuses
• Paid parental leave
• Remote‑friendly work environment
• Paid sabbatical leave program

Additional Information

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• This job description is not designed to cover a comprehensive listing of activities, duties, or responsibilities; duties may change at any time with or without notice.
• Würk is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, or any other protected characteristic.
• No work visa sponsorship is available; candidates must have legal authorization to work in the United States.
• Base salary range: $75,000 – $95,000, based on experience, education, and geographic location.