Digital Marketing Operations Manager

About

TorchLight Hire is seeking a Digital Marketing Operations Manager to lead the systems, data, and operational infrastructure behind a high-performing marketing and communications function within a prominent national trade association based in the Washington, D.C. area.

This role sits at the intersection of marketing strategy, technology, and analytics, and is ideal for a detail-oriented, systems-minded marketing professional who thrives on optimizing processes, leveraging data for decision-making, and enabling teams to execute more effectively.

This is a high-impact opportunity for someone who enjoys owning marketing operations end-to-end—from CRM and automation platforms to reporting, performance insights, and cross-functional collaboration.

Location

Washington, D.C. (Arlington, VA)

Employment

Direct hire opportunity

Full-time, 40 hours per week

Hybrid work environment

Role Responsibilities

• Own and manage core marketing technology platforms including CRM, marketing automation, email marketing tools, and emerging AI applications
• Serve as the primary liaison between Marketing, IT, and other internal teams to support system integrations, enhancements, and issue resolution
• Manage vendor relationships and stay current on platform capabilities, updates, and new features
• Build and maintain dashboards, reporting tools, and data visualizations to track campaign performance and marketing effectiveness
• Define, track, and report on key marketing KPIs, including engagement, conversion, and ROI metrics
• Translate data insights into actionable recommendations to improve marketing performance and inform strategy
• Develop and enforce standardized processes for campaign execution, QA, traffic management, and reporting
• Partner with cross-functional teams to improve data quality, system usability, and overall marketing operations efficiency
• Support continuous improvement initiatives across marketing workflows, tools, and processes

Skills and Experience

• 7+ years of experience in marketing operations, marketing analytics, or a related technical marketing role
• 3+ years of hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud)
• Strong experience working with CRM systems (e.g., Salesforce) and managing marketing databases
• Proven ability to analyze complex data sets and present insights in a clear, actionable way
• Experience building dashboards and reporting frameworks for marketing performance tracking
• Familiarity with campaign execution workflows, traffic management systems, and marketing operations processes
• Strong organizational, project management, and stakeholder management skills
• Ability to work cross-functionally and communicate effectively with both technical and non-technical audiences
• Bachelor’s degree in marketing, communications, or a related field

Compensation & Benefits

Salary range: $110-140K DOE

Comprehensive benefits package including paid leave, health/dental/vision insurance, retirement benefits, disability coverage, and flexible work arrangements