Marketing Specialist

About PDQ

PDQ Manufacturing is a Lancaster, Pennsylvania–based manufacturer of commercial door hardware, serving a wide range of architectural and institutional markets. Our product offerings include architectural commercial-grade mortise locks, cylindrical locks, deadbolts, hinges, door closers, exit devices, flat goods, and electronic locking solutions. PDQ is committed to quality craftsmanship, continuous improvement, and a safe, respectful workplace.

Position Summary

The Marketing Specialist supports the execution of PDQ’s company-wide marketing initiatives, playing a key role in strengthening brand visibility and driving business growth. Reporting to the Marketing Manager, this position contributes to digital marketing, content development, trade show coordination, CRM management, and sales support.

This role helps implement integrated marketing strategies across multiple channels—including web, social media, email, print, photography, and video—to deliver consistent messaging and enhance overall marketing effectiveness.

ESSENTIAL FUNCTIONS

Content Creation & Digital Marketing

• Create, edit, and maintain marketing materials including brochures, flyers, catalogs, newsletters, presentations, case studies, and digital content.
• Develop creative assets and written copy for campaigns across print and digital channels.
• Write and publish blog posts; assist in executing email marketing campaigns.
• Generate video content ideas; assist with video production and editing for social media, YouTube, and the company website.
• Photograph products, events, and trade shows; organize and maintain the company image library.
• Support digital advertising initiatives, including PPC campaigns (e.g., Google Ads, LinkedIn).
• Assist with website updates, content management, and ongoing maintenance.

Social Media & Brand Management

• Manage and maintain PDQ’s social media presence across LinkedIn, Instagram, Facebook, and YouTube.
• Monitor engagement and performance metrics; recommend improvements to campaigns.
• Ensure consistent brand messaging across all communication channels.

CRM & Database Administration

• Maintain and update the CRM system to ensure accurate tracking of leads and customer interactions.
• Manage marketing and trade show lead databases.
• Assist with distribution of press releases and mass communications.

Sales & Trade Show Support

• Provide marketing support to outside sales representatives, including creation and distribution of materials.
• Track and manage inventory of marketing collateral, samples, and displays.
• Assist with planning, scheduling, and logistics for trade shows, training events, and customer programs.
• Coordinate shipment, setup preparation, and return of trade show materials.

Administrative & Cross-Functional Support

• Assist in the design and development of product displays, trade show booths, and promotional materials.
• Collaborate with marketing, sales, and leadership teams to support business objectives.
• Maintain a professional and positive representation of PDQ in all communications.
• Perform additional duties as assigned by the Marketing Manager.

Qualifications

• Bachelor’s degree in Marketing, Communications, Design, Business, or related field preferred.
• 1–3 years of marketing or related experience required.
• Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with Canva or similar design tools.
• Familiarity with digital marketing, content management systems, and social media platforms.
• Experience with HubSpot CRM/CMS or similar platforms preferred.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Strong organizational, multitasking, and project management abilities.
• Excellent written and verbal communication skills.
• Self-motivated with strong attention to detail and ability to meet deadlines.
• Ability to work independently and collaboratively in a team environment.

Work Environment

• Schedule: Monday–Friday, 8:00 AM – 4:30 PM (with occasional overtime as needed)
• Primarily office-based with occasional travel for trade shows or events.
• Prolonged periods of sitting and working on a computer.
• Occasional standing, walking, bending, and lifting during event preparation and trade shows.
• Ability to lift up to 50 lbs as needed for marketing materials, displays, or equipment.

Benefits

• 401(k) with company match
• Medical insurance
• Dental insurance
• Vision insurance
• Health Savings Account (HSA)
• Company-paid life insurance and short-term disability (STD)
• Paid time off (PTO) with accrual
• Paid holidays