Marketing Specialist / Content Creator

Job Overview

We are a Custom Architectural Metals Company seeking a dynamic and innovative Marketing Specialist / Content Creator to elevate our brand presence across digital platforms. This role is perfect for a passionate individual who thrives in a fast-paced environment, eager to craft compelling content, optimize digital marketing strategies, and engage audiences through creative storytelling. As a vital part of our marketing team, you will drive brand awareness, support campaign initiatives, and foster meaningful relationships with our community. Your energy and creativity will help us connect authentically with our target audiences and grow our online footprint.

Duties

• Develop engaging and original content for social media channels, blogs, email campaigns, and websites that align with brand voice and marketing goals
• Manage social media accounts using tools like Hootsuite and Buffer, scheduling posts and monitoring engagement metrics
• Conduct keyword research and implement SEO best practices to improve website visibility and organic traffic
• Design eye-catching graphics and visual content utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support campaigns.
• Plan and execute social listening strategies to gather insights on audience preferences, industry trends, and competitor activities
• Coordinate with Project Manager to craft press releases, media pitches, and manage relationship management efforts with media outlets
• Oversee Facebook, Instagram, Tik Tok and Google Advertising campaigns to target specific audiences, optimize ad performance, and track ROI using web analytics tools like Google Analytics
• Capture high-quality photography and video content for promotional purposes, editing videos with video editing software to enhance storytelling
• Monitor social media management platforms to respond to comments, messages, and inquiries promptly while maintaining brand consistency
• Collaborate with cross-functional teams on branding initiatives, e-commerce promotions, and digital marketing strategies to maximize outreach

Experience

• Proven experience in social media marketing, content creation, or digital marketing roles with a focus on branding and audience engagement
• Strong proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
• Hands-on experience managing social media platforms using Hootsuite or Buffer; familiarity with Social Media Advertising is a plus
• Knowledge of SEO techniques including keyword research, web analytics (Google Analytics), and social listening tools
• Ability to produce high-quality visual content through photography or video editing software; experience in video editing is highly desirable
• Excellent proofreading skills with an eye for detail to ensure accuracy in all published materials
• Strong relationship management skills for engaging with media outlets, influencers, and community partners
• Familiarity with e-commerce platforms and digital marketing strategies that drive online sales

Join us as a Marketing Specialist / Content Creator if you're ready to bring your creative ideas to life while making a tangible impact on our brand’s growth! We value energetic individuals who are eager to learn, innovate, and thrive in a collaborative environment. This position offers an exciting opportunity to develop your skills across multiple facets of digital marketing while contributing to meaningful projects.

Benefits

• Employee discount
• Flexible schedule