Marketing Specialist Digital Communication 80% (w/m/d)

About

Welcome to Globus, the heart of the Swiss premium and luxury world! Our stores are represented in all major Swiss cities as well as in the Glattzentrum. We employ over 2,000 people and count renowned national and international premium and luxury brands among our valued partners. For our Headquarter on Bahnhofstrasse in Zurich, we are looking for a tech-savvy Marketing Specialist for Digital Communication. Are you passionate about fashion and luxury brands? Do you love developing and implementing marketing measures for premium & luxury brands? Then you are right with us!

Responsibilities

• You control and independently implement content planning and curation for all Direct Communication Channels.
• You take over the project management of digital content contributions for all departments (Fashion, Home & Lifestyle, Beauty and ***delicatessa).
• You prepare content for newsletters, SMS & push notifications in a channel-appropriate manner and implement creative campaigns.
• You implement performance-oriented direct marketing campaigns in the Emarsys marketing automation platform, conceptualize and conduct A/B tests.
• You coordinate with Partner Business regarding partner campaigns and then implement them.
• You are responsible for monitoring all relevant KPIs, optimizing and expanding campaign and reporting structures.
• You create campaign evaluations using tracking and web analytics tools and derive recommendations for action.
• The target group-oriented and innovative further development of the newsletter marketing concept is a matter close to your heart.
• Continuous market and trend observation in the area of digital content is your daily business.
• You work closely with Marketing, Graphics, CRM and E-Commerce across departments and drive the further development of automated customer journeys in the Emarsys email marketing platform through close collaboration with the team.

Qualifications

• You have successfully completed a degree (Business Administration, Marketing, Communications or Creative) or completed training with a focus on Digital Marketing or proven experience in Direct Marketing.
• You have at least 2-3 years of experience in Direct Marketing, CRM, Online Marketing or E-Commerce - preferably in the retail sector.
• You have experience in project management.
• You have knowledge of web analytics (GA4); basic knowledge of Emarsys is desirable.
• You have a high affinity for visual content and enjoy using your creativity combined with logic to create successful campaigns.
• Experience with image editing tools and campaign editors is an advantage.
• You speak fluent German and your English is business fluent; French and/or Italian is desirable.
• You have a 'can-do' attitude and hands-on mentality, are reliable, independent, solution-oriented and a creative mind.
• You inspire with your committed, open nature and are a strong team player.
• You have a great passion for topics related to lifestyle and luxury and have a strong sense of trends and a good understanding of our categories.

Benefits

Look forward to:

• An exciting and dynamic work environment with the opportunity to develop and implement marketing campaigns.
• The opportunity to proactively contribute to the design and development of the Globus brand.
• A positive and motivating work environment with a team that sticks together.
• Attractive social benefits and at least 5 weeks of vacation.
• The opportunity to use home office after agreement with your supervisor and team.
• Up to 50% discount on products from the Globus world for you and your family.
• Much more.

Contact

Apply now and take the chance to present and advance renowned brands in an exciting dynamic environment! Our Head of Marketing and team look forward to getting to know you.

This is very straightforward. Instead of a cover letter, we are excited about your answers to our three questions - simply follow the link "Apply now!" below.

I am happy to be there for you.

PS: Curious about the real GLOBUS feeling? Click in and grab insider info directly from the source on LinkedIn Life. Between photos, videos and unvarnished employee stories, you'll discover what really drives us. Dare to find out more:

LinkedIn Life (German): https://www.linkedin.com/company/grands-magasins-globus-sa/life/linkedinlife/?viewAsMember=true

(Note for recruitment agencies: Only direct applications will be considered.)

Corinne Wirth +41 44 504 91 08