SEO & Social Media Manager

About Assured Bid Consulting Services

Assured Bid Consulting Services is a specialist bid and tender consultancy dedicated exclusively to supporting health and social care providers across England and Wales.

We work with organisations including domiciliary care providers, supported living services, and residential care providers to help them achieve sustainable growth through public and private sector contracting. Our consultancy supports clients to identify the right opportunities, strengthen their bid readiness, and develop high-quality tender submissions that win work.

As a growing consultancy, building a strong digital presence and brand authority within the health and social care sector is critical to our growth. We are focused on becoming the go-to consultancy for care providers seeking to secure contracts and scale their services.

Role Overview

We are seeking a highly skilled and results-driven SEO & Social Media Manager to lead our digital growth strategy across search engines and social platforms.

This is a dual-role position, combining SEO expertise with social media management, designed for someone who can both drive organic search visibility and build a strong, engaging social media presence.

The successful candidate will be responsible for increasing brand visibility, website traffic, engagement, and inbound leads, with a strong focus on the UK health and social care market (England and Wales).

Key Responsibilities:

SEO Strategy and Implementation

• Develop and execute a comprehensive SEO strategy across Google, Bing, and Yahoo
• Conduct keyword research aligned to health and social care providers and tendering opportunities
• Optimise website structure, pages, and content for improved rankings and user experience
• Implement on-page and off-page SEO strategies (metadata, internal linking, backlinks, technical SEO)
• Identify and capitalise on content opportunities to increase organic visibility

Content and Organic Growth

• Optimise website content, blogs, and landing pages for SEO performance
• Identify high-value topics relevant to care providers (e.g. tenders, compliance, growth strategies)
• Support or lead the creation of SEO-driven content that attracts and converts target clients

Local and UK-Focused SEO

• Apply strong understanding of England and Wales geography to target location-based searches
• Optimise for regional keywords (e.g. councils, counties, care services by area)
• Improve visibility within key geographic markets relevant to our services

Social Media Strategy and Management

• Develop and implement a social media strategy aligned with business growth goals
• Manage and grow presence across:
  • LinkedIn
  • Instagram
  • Facebook
  • TikTok
  • YouTube
• Plan and execute content calendars across all platforms

Campaign Creation and Execution

• Create and deliver social media campaigns focused on:
  • Increasing engagement
  • Growing followers and subscribers
  • Driving traffic to the website
  • Generating inbound leads
• Develop a mix of content formats (short-form video, reels, carousels, posts, educational content)
• Align social media campaigns with SEO and content strategies

Brand Growth and Engagement

• Build brand awareness and authority within the health and social care sector
• Increase engagement through targeted, relevant, and value-driven content
• Monitor trends and adapt strategies to maximise reach and visibility

Performance Tracking and Optimisation

• Monitor and analyse SEO and social media performance using relevant tools
• Track KPIs including:
  • Website traffic
  • Keyword rankings
  • Engagement rates
  • Follower growth
  • Lead generation
• Continuously optimise strategies based on performance data

Person Specification:

Essential Requirements

• Proven experience in both SEO and Social Media Management with measurable results
• Strong understanding of SEO across Google, Bing, and Yahoo
• Demonstrable experience growing a brand’s digital presence and organic traffic
• Proven track record of scaling social media accounts (followers, engagement, reach)
• Experience creating and executing content and campaign strategies across multiple platforms
• Strong understanding of UK geography
• Experience using tools such as: Google Analytics, Google Search Console, SEO tools (Ahrefs, SEMrush, etc.)
• Social media scheduling/analytics tools
• Excellent written and verbal English communication skills
• Ability to work independently and manage multiple priorities

Portfolio Requirement

• Must provide a portfolio or case studies demonstrating:
  • SEO results (traffic growth, ranking improvements, etc.)
  • Social media growth (engagement, followers, campaigns, content examples)

Desirable Requirements

• Experience working within or marketing to the health and social care sector
• Experience in B2B or professional services marketing
• Understanding of tendering, procurement, or public sector markets
• Basic knowledge of paid ads (not essential but beneficial)

Job Details

• Job Type: Full-time
• Pay: ₦300,000.00 - ₦500,000.00 per month
• Work Location: Remote