Marketing Strategist (Hybrid Position)

About Zanchin Automotive Group

Zanchin Automotive Group, a privately-owned network of 35+ successful dealerships that welcomes talent and enthusiasm, values people and contributions, and rewards performance and accomplishment, is looking for an experienced and enthusiastic MARKETING STRATEGIST to join the Team.

About the opportunity

As an integral part of the "we can do that" operation, this position is responsible for performing all tasks related to accounts receivables and payables. Specifically:

Responsibilities

• communicate with dealers and provide support on various marketing updates
• update monthly OEM marketing program changes on dealership websites
• log tickets to Graphic Artists, Journalist, and Videographer to complete initiatives
• perform various website updates
• Act as the Point-of-contact for allmarketing-related activities
• developan annual advertising schedule for each assigned dealership, including Parts, Services, and Sales
• plan and executeall web SEO/SEM, database marketing, email, social media, and display advertising campaigns
• design, build, and maintaina social media presence
• measure and reportthe performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• identifytrends and insights, and optimize spend and performance based on the insights
• brainstorm new and creative growth strategies through digital marketing
• plan, execute, and measure experiments and conversion tests
• collaborate with the internal team to create landing pages and optimize the user experience
• utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• identify critical conversion points and drop-off points and optimize used funnels
• collaborate with agencies and other vendor partners
• evaluate emerging technologies
• maintain contracts, receipts, and invoices; communicate with dealership managers on current invoice requirements; review reports with respective dealership management

About you

Ideal candidates will have a strong background and proven experience in Marketing, including:

Qualifications

• 2 to 4 years of proven digital marketing experience in the retail environment; dealership preferred
• post-secondary education in marketing, advertising or communications
• proficiency in working with marketing platforms, social media sites, website analytics
• proficiency in Microsoft Office Suite, including Excel
• ability to adapt to a changing environment and meet deadlines
• ability to communicate professionally (verbally and written)
• strong attention to detail, organized and strategic
• ability to maintain professionalism
• ability to work independently and with minimal supervision
• self-motivated and driven with a passion for excellence in execution
• a desire to work in a high-energy, fast-paced environment
• a proven commitment to quality of work

What's in it for you

• Competitive and generous compensation package
• Enhanced Group Benefits Program, including extended medical, dental, vision, life insurance and so much more.
• Company-provided tools and equipment
• Ongoing development and training, including product and industry knowledge, from experienced leaders and experts.
• Opportunity for career advancement within the group
• Employee preferred pricing for vehicles, travel, gym memberships, cell phones/plans, and so much more
• Hybrid Position - 3 days in office, 2 days from home

Zanchin Automotive Group is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from all people. Should you require accommodation or support in any aspect of the recruitment and selection process, we will work with you to meet your needs.