Marketing Technology Senior Product Owner

Role Overview

The Marketing Technology Senior Product Owner owns the strategy, roadmap, and prioritization of marketing technology capabilities. This role is responsible for defining what capabilities are needed, why they matter, and how success is measured across the MarTech stack.

You will translate marketing and business needs into clear functional requirements, user stories, and acceptance criteria, ensuring MarTech investments deliver measurable business value.

This role focuses on requirements, logic, and prioritization, working closely with the MarTech Integration Specialist, who owns technical implementation, system architecture, and integrations.

How You’ll Work

• With Marketing & GTM Teams: Partner with Growth, Product Marketing, and Marketing Operations to understand business needs and translate them into prioritized MarTech capabilities and requirements.
• With MarTech Integration & Platform Owners: Work closely with the MarTech Integration Specialist and Web & Digital Asset Platform Specialist to define requirements, acceptance criteria, and delivery sequencing without owning implementation.
• With Vendors & Internal Stakeholders: Manage MarTech vendor relationships and contracts, aligning partner roadmaps and platform investments to business priorities and measurable outcomes.

Key Responsibilities

Product Strategy & Roadmap Management

• Vision & Roadmap: Define and maintain the 12-month roadmap for the MarTech ecosystem, prioritizing features based on ROI, marketing impact, and technical feasibility. Maintain a prioritized backlog based on business impact, effort, risk, dependencies, and operational needs.
• Stakeholder Discovery: Lead discovery sessions with Marketing, Sales, and Customer Success to identify "pain points" and translate them into product requirements. Partner with stakeholders to elicit, document, and validate business requirements (campaign workflows, segmentation, consent, attribution, reporting).
• Stakeholder Alignment: Ensure marketing leadership understands available MarTech capabilities, tradeoffs, and roadmap decisions.
• Buy vs. Build Analysis: Evaluate third-party vendors against internal build options, conducting "Proof of Concept" (POC) phases to validate fit.
• Vendor Relationship Management: Manage vendor relationships and licensing considerations (evaluation, renewals, consolidation opportunities).

Business Analysis & Requirements Engineering

• User Stories & PRDs: Write PRDs and user stories that translate business needs into clear functional requirements, acceptance criteria, process flows, and data requirements (events, fields, taxonomy).
• Logic Design: Design the "Blueprints" for the system. Such as lead scoring models, routing rules, and nurture logic, which the Integration Specialist will then build.
• Process Mapping & Optimization: Document "As-Is" and "To-Be" marketing workflows. Analyze existing marketing workflows and technologies to identify bottlenecks and design automated solutions to improve speed-to-lead.
• Work with the MarTech Integration Specialist to define data schemas and field requirements across CMS, CRM, and downstream systems.

Execution & Delivery

• Agile Leadership: Act as the Product Owner in sprint ceremonies, managing the backlog and making real-time trade-off decisions during development.
• User Acceptance Testing (UAT): Define UAT criteria and lead business validation to ensure delivered capabilities meet requirements.
• Change Management: Lead the rollout of new MarTech capabilities, including creating training documentation and "selling" the value of new tools to the end-users.

Performance & ROI Analysis

• Value Tracking: Define KPIs for every MarTech investment (e.g., "Reduction in manual data entry," "Increase in conversion via AEM personalization").
• Utilization Audits: Regularly analyze platform usage to identify "shelfware" and optimize license costs.
• Define measurement and tracking requirements (KPIs, events, attribution inputs) in partnership with Analytics.
• Partner with Analytics and Data Engineering to ensure reliable data flows into the enterprise data warehouse and downstream BI.
• Drive improvements in data quality and governance (field mapping, identity alignment, deduplication rules, naming standards, consent signals).
• Use analysis to identify friction and opportunities in the customer journey (drop-offs, performance drivers, cohort behavior).

Required Skills & Qualifications

Technical & Analytical Mastery

• MarTech Stack Literacy: Deep familiarity with the Adobe Tech Stack and Marketo, specifically how these platforms interact with CRM systems (Salesforce).
• MarTech Expertise: Strong grasp of lifecycle automation, segmentation, campaign operations, and integration patterns. Understanding of consent/compliance impacts (GDPR/CCPA) is essential.
• Data Fluency: A strong understanding of event tracking, schemas, identity resolution/keys, and basic attribution concepts. You should have the ability to validate data and metrics (SQL proficiency is a plus).
• Domain Knowledge: Solid understanding of the modern marketing funnel, including lead scoring, attribution modeling, and navigating the "cookie-less" future.

Product Management & Business Analysis

• Requirements Strategy: Mastery of business analysis techniques, including the creation of BRDs, UML diagrams, and user journey mapping.
• Agile Frameworks: Proven experience working in Scrum or Kanban environments as a Product Owner (PO) or Business Analyst (BA).
• Product Lifecycle: Experience in roadmap ownership, rigorous prioritization, stakeholder management, and outcome-based delivery.
• Process Engineering: Expertise in requirement elicitation, process mapping, and writing clear user stories with actionable acceptance criteria.

Communication & Leadership

• The "Translator" Ability: Exceptional skill in explaining technical constraints to Marketers and marketing goals to Engineers. You bridge the gap between "Business Need" and "Technical Build."
• Stakeholder Alignment: Ability to align non-technical stakeholders and technical teams through crisp documentation and clear communication of tradeoffs.
• Negotiation: Experience managing conflicting priorities across departments (e.g., balancing the needs of Brand vs. Performance Marketing).
• Project Leadership: Ability to manage multiple workstreams and vendor relationships simultaneously without losing sight of measurable outcomes.

Professional Experience

• Years of Experience: 7+ years in MarTech, specifically in roles such as Business Analyst, Product Manager, or Senior Marketing Operations Specialist transitioning into a strategic function.
• Systems Exposure: Proven experience working with at least two of the following: CRM, MAP, CDP, Analytics, CMS, Experimentation platforms, or Data Warehouse/BI tools.
• Proven Track Record: Demonstrated ability to translate high-level business goals into detailed technical requirements and measurable growth outcomes.
• Education: Bachelor’s degree (or equivalent practical experience) in Business, Marketing, Information Systems, Computer Science, or a related field.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

It is the policy of Mobility to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Mobility will provide reasonable accommodations for qualified individuals with disabilities.