Marketingmanager:in

About Us

Gardia is an innovative Health-Tech company that creates safety and independence for seniors with its intelligent emergency call bracelet – and gives their loved ones peace of mind. Our goal: to offer people security in every stage of life.

To further accelerate our growth in the D2C sector, we are looking for an experienced Team Lead Marketing (m/f/d) to take our marketing strategy to the next level and lead our ambitious team.

Responsibilities

• Leadership & Development of the Marketing Team (Performance, Brand, Content, CRM, Design) – including coaching and expanding the team structure
• Responsibility for our marketing strategy along the entire eCommerce funnel – from awareness to conversion
• Performance Marketing: You will monitor our Paid Social, SEA, Affiliate, and Email Marketing with a clear ROI focus
• Driving D2C Growth: Optimization and scaling of our customer acquisition and retention channels
• Creative campaign development together with Brand & Content – with a focus on our target groups (seniors & relatives)
• Data-driven work: You will use KPIs, attribution, and testing to make decisions based on facts
• Collaboration with Product & Customer Success to continuously improve customer journeys, messaging, and product positioning

Requirements

• Several years of experience in performance or growth marketing in a D2C startup environment
• Initial leadership experience – you have already successfully led a team or agencies
• Proven success in scaling paid channels (Meta, Google, TikTok, etc.)
• Strong analytical skills and a good understanding of attribution, funnels & KPIs
• Passion for Health-Tech, Age-Tech, or socially relevant products
• Bonus: Experience with the target group of seniors or their relatives
• You are hands-on, decisive, and want to make a real impact

Why Gardia?

• A meaningful task with a tangible social added value
• Fast decision-making processes & a lot of creative freedom
• Close collaboration with the founding team and high influence on company strategy
• A working atmosphere where cohesion, openness, and mutual support are a matter of course
• High team spirit through regular events and open exchange
• Hybrid working or 100% remote possible

Interested?

Then we look forward to receiving your application! Simply send us your LinkedIn profile or CV to E-Mail auf click.appcast.io ansehen.