Marketplace Advertising Specialist

About the Role

Do you love uncovering the story behind the data? Finding small tweaks that deliver big wins? Do you like turning spreadsheets into strategy?

We’re looking for a Marketplace Advertising Specialist who sees more than just impressions and clicks — someone who understands how great campaigns connect people to brands they trust. Someone who’s passionate about helping shoppers discover products they actually need, and who thrives on making every campaign smarter than the last.

You’ll work across Amazon, Home Depot, Lowe’s, and Walmart, optimizing campaigns that drive real results — from visibility and sales to customer trust. You’ll dig into data, uncover insights, and turn performance metrics into meaningful growth stories.

This isn’t a “set it and forget it” kind of role — it’s hands‑on, iterative, and creative. This is a collaborative role where marketing meets merchandising. You’ll partner closely with our creative and marketing teams to make sure our ads are seen, clicked, and backed by smart data.

If you’re curious by nature, thrive on finding clarity in complexity, and want your analytical skills to directly influence growth, this role is a great fit for you.

At Liquid Rubber, we’ve spent more than 20 years helping people protect, repair, and improve the spaces that matter most. We’re a Canadian based e-commerce company that started out creating high-performance coatings for large commercial and industrial projects — the kind trusted by professionals who need results that last. Over time, we realized something important: homeowners wanted access to those same products.

So, we adapted. We made our formulas easier to use, more environmentally friendly, and accessible for DIYers everywhere. Today, thousands of homeowners across North America use our products to waterproof decks, seal roofs, protect basements, and take on projects they never thought possible.

What drives us is simple — empowering people to do it themselves and do it right. We believe everyone should have access to professional-grade, eco-conscious products, the confidence to take on their own projects, and real support from people who’ve done it before.

About the work

• Plan, execute, and optimize Amazon PPC campaigns across all ad types (Sponsored Brands, Sponsored Products, Sponsored Display).
• Conduct keyword research, audience segmentation, and market analysis to maximize budget and ROAS.
• Build and manage campaign structures in line with performance goals and brand strategy.
• Monitor daily campaign performance metrics and adjust bidding and targeting as needed.
• Support bid, keyword, and budget optimization strategies using data-driven insights.
• Perform A/B testing to improve click‑through rates (CTR) and conversion rates (CVR).
• Analyze and report on advertising performance weekly and monthly, identifying actionable insights, trends, inefficiencies, and optimization opportunities.
• Collaborate with the creative and operations teams to ensure campaigns align with business objectives and promotional calendars.
• Stay up to date on industry trends, platform updates, and best practices.

Qualifications

• 2+ years of direct experience managing Amazon advertising campaigns (agency or in‑house).
• Strong proficiency in Amazon Ads Console and understanding of KPIs like ACOS, ROAS, TACOS.
• Experience with bid automation tools, analytics dashboards, and keyword tools (e.g., Helium 10, Pacvue, Perpetua, Kapoq) is a plus.
• Familiarity with social media advertising, Google advertising and advertising on marketplaces such as Home Depot, Lowe’s or Walmart is advantageous but not required.
• Strong analytical skills and proficiency with Excel or Google Sheets.
• Ability to interpret data and make strategic decisions in a fast‑paced environment.
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously.

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field preferred.

Benefits

• Competitive salary based on experience
• Health, dental, and vision insurance (Canadian residents only)
• Paid time off and holidays
• Remote work flexibility
• Opportunities for advancement and professional development